Featured Marketing Course

View Measurement & Analytics

Measurement & Analytics

Measurement and analysis is one of the most important aspects of marketing and, unfortunately, one of the most overlooked. The sheer amount of data available to marketers makes it difficult to figure out what's important and what can be ignored. Marketing Measurement & Analytics will, through 9 classes, unlock the secrets of marketing metrics in a way that makes sense. more »

Featured Instructors

Instructor: Connie Bensen

Connie Bensen

Teaches: Social Media Marketing

Connie has provided visionary leadership by defining the role of the community manager, and is presently leading the global transition to inbound marketing at Dell.

Justin Cutroni

Justin Cutroni

Teaches: Search Marketing School

A consultant, writer, and the analytics advocate for Google, Justin Cutroni has worked with a wide range of clients including Toyota, Sony Music, the National Hockey League, and Wells Fargo.

Amber Naslund

Amber Naslund

Teaches: Marketing Writing Bootcamp

As president of SideraWorks, Amber Naslund helps companies adapt their culture and operations to the new expectations of the social web.