What is MPU?

MarketingProfs was founded by a professor of marketing back in 2000. So it seems only natural (if not a little belated) that we've now expanded our offerings to include MarketingProfs University (MPU).

In the past five years, we've brought practical, hands-on online seminars several times each month to our MarketingProfs PRO members. (If you're counting, that's more than 200 seminars under our belts.) With a different topic and speaker each week, the seminars keep our members current with the latest marketing strategies, tactics, tools and trends. MPU builds on that tradition with a broader, deeper, more focused program to help you master everything you need to know about a specific marketing topic.

MPU provides affordable, comprehensive online training in the interrelated disciplines that make up your marketing mix. With each course you'll get 10-17 hours of instruction in what you need to plan, build, and measure successful marketing programs. Plus you'll review best practices from your peers, discover new tools and processes, and get a reality check about what's working in marketing today (and what's just hype). Each class is led by an instructor who is an expert in the field and who has been vetted through participation and positive reviews in the MarketingProfs PRO seminar program. You get a Certificate of Completion when you finish a course. Best of all, each course is entirely online and even our "live" online classes are recorded during broadcast, so you can watch or re-watch them later. No travel costs and you can pause the instructor or replay particular parts of the lecture at your convenience.

More courses are in development—if you have suggestions for topics or any feedback for us, let us know at MPU@marketingprofs.com.

Featured Instructors

Instructor: Connie Bensen

Connie Bensen

Teaches: Social Media Marketing

Connie has provided visionary leadership by defining the role of the community manager, and is presently leading the global transition to inbound marketing at Dell.

Justin Cutroni

Justin Cutroni

Teaches: Search Marketing School

A consultant, writer, and the analytics advocate for Google, Justin Cutroni has worked with a wide range of clients including Toyota, Sony Music, the National Hockey League, and Wells Fargo.

Amber Naslund

Amber Naslund

Teaches: Marketing Writing Bootcamp

As president of SideraWorks, Amber Naslund helps companies adapt their culture and operations to the new expectations of the social web.