Presentations Unleashed: Inform, Persuade, and Inspire

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Let's face it, for most of us, presentations typically aren't fun or easy. They can be nerve-wracking, overwhelming, stress-inducing, and, sometimes, downright terrifying. Yet without fail, we're all called on to make presentations from time to time.

Fear not, though! Your next trip behind the podium doesn't have to feel like something out of a nightmare. MarketingProfs University's Presentations Unleashed: Inform, Persuade, and Inspire is designed to take your presentations from the merely functional to the utterly fantastic. You'll get exclusive behind-the-scenes access and expert advice that will make your presentations less painful and more polished, and, while we can't make you love giving a presentation, we can at least make you feel comfortable the next time you have to talk.

It's more than just being good at PowerPoint and going through your prepared slides. It's about tapping into the experiences and emotions of your audience. It's about the words you've carefully chosen. About where and how you stand. About making it effective for your audience to absorb the most. It's about all these things and so much more.

This how-to course will turn you into a presentation hero—you'll get the tools, know-how, and tactical expertise to make your next presentation the best you've ever given. Whether you're tasked with giving one presentation this year or 100, you'll walk away from Presentations Unleashed with new ideas, new techniques, and a new appreciation for the art (and science) of the presentation.

You can watch anytime, anywhere—and with MarketingProf's new mobile course access, we mean ANYWHERE, from your desktop, laptop, even your mobile phone. Plus you can watch (and re-watch) at your convenience for 12 months.

For each class, you'll have access to the class lecture and Q&A (streaming media), as well as several support materials: the slide deck (PDF), the audio track (MP3, so you can listen to the lectures on other devices), a transcript (PDF), and a "cheat sheet" (PDF). Once you view all of the classes, you can download a Certificate of Completion (PDF).

As part of the course, you can also take part in our course-exclusive Facebook group to network and share your questions and insights with fellow MPU students, staff, and instructors.

As a Presentations Unleashed student, you'll also receive these free course materials (over $950 value):

  1. A 3-month MarketingProfs PRO membership or a 3-month extension if you are already PRO (a $99 value)
  2. How-To Guide: Rock That PresentationThe MarketingProfs How-To Guide, Rock That Presentation: The Guide to Prepping and Presenting Like a Pro (a $49 value)
  3. PRO Seminar: Extreme PowerPoint Makeover: Transform your Data-Driven Presentation Beyond Bullet Points (a $129 value)
  4. PRO Seminar: Delivering Presentations That Make the Sale (a $129 value)
  5. Take 10 Video Tutorial: Eight Commonly Misused Words and How to Use Them Correctly (a $10 value)
  6. Take 10 Video Tutorial: How to Make Easy Video Demos and Presentations (a $10 value)
  7. Take 10 Video Tutorial: 9 Ways to Make Your Webinars Start Strong and Finish Big (a $10 value)
  8. Take 10 Video Tutorial: How to Present Ideas that Inspire Change (a $10 value)
  9. Plus, 4 popular bonus classes hand-picked from previous courses. You can access the recordings as soon as you register (a $516 value)

Presentations Unleashed includes these 9 classes (most are 60 minutes), plus the live Q&A closing session:

  1. INSPIRE: Presentation Elevation—How to Educate, Inspire, and Engage
  2. DELIVERY: Build, Design, and Deliver a Fire-Breathing, Wing-Flapping, Roar-Bellowing Behemoth of a Presentation
  3. PERSUASION: Give a Knockout Persuasive Presentation
  4. CONFERENCES: Creating Killer Conference Speeches
  5. WEBINARS: How to Deliver Great Webinars
  6. DESIGN: Presentation Design Secrets—How to Design Like a Pro
  7. PRESENCE: How to Get Audiences to Hang on Your Every Word
  8. POWERPOINT: 10 Professional PowerPoint Tricks You Can Use Today
  9. CONTENT: Repurposing Presentations to Extend the Life and Value of Your Content
  10. LIVE Q&A: Ask and Ye Shall Receive

Plus, you'll get these 4 bonus classes from previous courses. You can access the recordings as soon as you register.

  1. MESSAGING: What's the Big Idea: Crafting Messages that Sell
  2. PODCASTING: Podcasting and the Power of Audio
  3. PRESENTATIONS: That Resonates With Me! How to Persuade Any Audience
  4. VISUAL: The Power of Infographics


INSPIRE

Presentation Elevation—How to Educate, Inspire, and Engage

Speaker:
Michael Weiss—Managing Director, figure18

At some point in your career, you will present to a group of people. It may be a quick debriefing in front of five people in the boardroom or an hour-long keynote in front of 500. If you hope to be remarkable, you must remember one thing: A presentation is not a meeting; it's a performance. As the speaker, you are responsible for educating, inspiring, and engaging the audience. This class will show you how to make a powerful impression on your audience and leave them energized and inspired by your ideas.

You will learn:

  • How to use your body language to capture and maintain audience focus
  • When PowerPoint can actually detract from your performance
  • How to field curveballs from the audience and remain the star of the show

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DELIVERY

Build, Design, and Deliver a Fire-Breathing, Wing-Flapping, Roar-Bellowing Behemoth of a Presentation

Speaker:
Scott Schwertly—CEO, Ethos3

Rather than repeating the same things regarding presentation design and delivery (less is more, get rid of bullets and use images, emulate Steve Jobs, and so on), this class will provide you with practical step-by-step tips for building, designing, and delivering blockbuster presentations.

You will learn:

  • How to build compelling narratives
  • New presentation design styles and approaches
  • Key tips for delivering a memorable presentation

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PERSUASION

Give a Knockout Persuasive Presentation

Speakers:
Diane DiResta—Founder and CEO, DiResta Communications, Inc.

The ability to influence is a skill necessary for success in today's business world. Whether you're interviewing for a job, selling a service, or pitching an idea, your success depends on how you present yourself, your message, and your value to the marketplace.

You will learn:

  • The number one reason people fail to influence
  • When to inform and when to persuade
  • 10 principles of persuasive speaking
  • A six-step process for crafting a persuasive talk

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CONFERENCES

Creating Killer Conference Speeches

Speaker:
Erin Weed—CEO, Erin Weed + Company

In the past, good speakers were defined as those with perfect prose, Ron Burgundy hair, and lame jokes about the weather. Good news: things have changed! In this class, you'll learn a simple framework for writing and delivering memorable keynotes. You'll also get tips on maximizing conference speaking engagements for your business by building action items into your message—and turning audiences into friends, fans, and customers.

You will learn:

  • How to identify and embrace your personal speaking style
  • Ways to generate compelling content that's "edu-taining," never boring
  • To build a storyboard that sets the flow and tone of an impactful speech

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WEBINARS

How to Deliver Great Webinars

Speaker:
Mark Bornstein—Director of Content Marketing, ON24

Webinars have become a highly effective tool for marketers, but they often fall short in their ability to deliver an engaging experience that is valuable for both the presenter and the audience. This class will look at the anatomy of a successful, engaging webinar, as well as provide tips and best practices that you can put to immediate use.

You will learn:

  • About webinar planning, content development, and choosing the right presenters
  • How to use today's webinar technologies to enhance the audience experience
  • How to engage your audience in a conversation
  • To leverage analytics to increase the value of your leads

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DESIGN

Presentation Design Secrets—How to Design Like a Pro

Speaker:
David Margolis—Presentation Guru, Slide Guru

Do your eyes ever glaze over from just looking at someone's slides? Wish a presenter would just pare down the concepts so the information is easier to digest? This class will explore universal principles of slide design and provide practical guidance for creating dynamic slide decks that clearly communicate your messages.

You will learn:

  • How to impact your presentation with simple, yet effective, visuals
  • How to communicate ideas and concepts visually
  • Ways to avoid the most common presentation pitfalls

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PRESENCE

How to Get Audiences to Hang on Your Every Word

Speaker:
Kristi Hedges—CEO, The Hedges Company

Your presence—how you connect and reinforce your message—is your ultimate delivery vehicle. This class provides practical, accessible tools on the presentation delivery techniques today's professional must master. Learn what you can do to influence others and move groups to action, present to senior executives and boards, and enhance your personal brand.

You will learn:

  • How to prepare with intention
  • How to align your message with your voice, body language, and energy
  • Tips for quieting anxiety or nervousness

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POWERPOINT

10 Professional PowerPoint Tricks You Can Use Today

Speaker:
John Bevan—Senior Consultant, BrightCarbon

With just a few tweaks, you can do some fantastic things with PowerPoint. In this class, you'll find your way out of bullet-point hell and learn how to craft dynamic visual stories from your raw information. You will also pick up new tactics on how to give your slides a winning edge and keep your audiences spellbound.

You will learn:

  • How to use advanced visualization processes to eliminate bullet points
  • Ways to harness custom animation techniques for precise and stunning "combo" effects
  • How to make the most of the latest AutoShape formatting and tools
  • Tips to customize the PowerPoint interface and save you time

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CONTENT

Repurposing Presentations to Extend the Life and Value of Your Content

Speaker:
Paula Crerar—Director, Content Marketing, Brainshark

You've spent significant time and energy creating unique and compelling content. How do you make sure you squeeze every bit of value from it? In this class, we'll show you techniques to extend the life of your content by as much as 600%. Learn how to identify areas for reusing content to impact audiences across functions, industries, and each stage in the buying cycle.

You will learn:

  • The benefits of repurposing presentation content
  • Actual examples of converting one piece of content into 10
  • How to "personalize" core content so it can be used for multiple audiences

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Q&A WRAP-UP

Ask and Ye Shall Receive

Panelists:
A panel of instructors from this course.

Have a question that wasn't answered in class? Something that you found confusing? Just want to chat with our instructors? Now's your chance to pick the brains of some of the smartest marketers out there. They'll spend an hour answering your questions, clarifying anything that might be causing you stress, and giving you even more of the great information you've come to expect from MarketingProfs University. No agenda—it's all up to you!

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Bonus: MESSAGING

What's the Big Idea—Crafting Messages that Sell

Speaker:
Bill Schley—Author, Speaker, Marketer

No writing craft is more specialized than writing for marketing. While literary writers want people to think and feel something, as a marketing writer you need your audience to DO something. Every day you must craft messages that move customers to pick up the phone, reach for a product, or change their minds. Only a real idea—a selling idea—at the core of whatever you're writing holds such power. Learn how to harness this power and become a true communicator.

You will learn:

  • Five simple ingredients every selling idea must have
  • Four fundamental rules for marketing writers
  • The three greatest copywriting tips
  • Six ways to turn a common benefit into a unique difference
  • How to bring your core message to life—in a sentence or less

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BONUS: PODCASTING

Podcasting and the Power of Audio

Speaker:
Matthew Grant—Managing Editor, MarketingProfs

Everyone is a publisher nowadays, but so few are broadcasters. Why? Maybe it's because they don't know how fun and easy it can be to produce a podcast! In this class, we'll explore the wonderful world of podcasting, from show concept to production and beyond. Along the way, we'll take a look at the myriad ways you can put your podcast to work for your business and how to integrate the podcast into your content marketing mix.

You will learn:

  • How to plan and produce your podcast
  • How to promote your podcast
  • How your podcast can serve as a content engine

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BONUS: PRESENTATIONS

That Resonates With Me! How to Persuade Any Audience

Speaker:
Nancy Duarte—Founder, Duarte Design

If you say, "I have an idea for something," what you really mean is, "I want to change the world in some way." Look around you. Your clothes, language, furniture, house, city, and nation all began as ideas—visions of change—in someone's mind.

Presentations are the currency of business communications, and those who master communicating with them rise faster than their peers, reach more customers than their competitors, and turn grassroots causes into a groundswell.

This class will demonstrate how to apply the methods from the book Resonate: Presenting Visual Stories That Transform Audiences to build meaningful connections with audiences that compel them to action. This class will show you a new way of structuring a presentation and connecting with an audience.

Changing the world starts with transforming an audience and an audience will change only if you resonate with them. This session is for leaders who are tasked with communicating clearly and persuading through verbal communications.

You will learn:

  • How to leverage the hidden story structures inherent in great communication
  • How to connect with your audience empathetically
  • How to create captivating content and craft ideas that get repeated
  • How to inspire enthusiasm and support for your vision

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BONUS: VISUAL

The Power of Infographics

Speaker:
Mark Smiciklas—President, Intersection Consulting

In an era of information overload, we've become "grazers" of content, skimming digital channels for nuggets of information. As such, it's important for your organization to be able to present ideas in a manner that can be quickly consumed, understood, and remembered by your customers and prospects. This class will address important best practices, using several examples to highlight the key concepts you need to know.

You will learn:

  • A basic understanding of infographics and their importance to your brand
  • How organizations can learn to present their ideas visually
  • How infographics can help you communicate more effectively with your audiences

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Get Started Today

Start taking this course right now for just $595.00

Price includes all online learning materials and classes needed for the course. You’ll receive a downloadable Certificate of Completion at course end.

 

Course Instructors

David Margolis

David Margolis is internationally regarded as one of the leading presentation designers in the industry. During his career, he has created more than 50,000 slides for high-level presentations, executive keynotes, and corporate pitches across various industries, including advertising, television, sports, finance, and telecommunications. David has offices in London; New York; and Tel Aviv, Israel. more »

Diane DiResta

Diane DiResta is the founder and CEO of DiResta Communications, Inc., a New York City—based consultancy serving business leaders who want to communicate with greater impact—whether face-to-face, in front of a crowd, or from an electronic platform. Diane is the author of Knockout Presentations: How to Deliver Your Message with Power, Punch, and Pizzazz ... more »

Erin Weed

Erin Weed is an award-winning speaker, author, and social entrepreneur who believes anyone can change the world with a microphone. Her work has been featured on CNN and Fox News, and in the New York Times and the Washington Post. She is the founder of Girls Fight Back (GFB), a ... more »

John Bevan

John Bevan heads up the presentation visualization team at BrightCarbon, helping companies deliver compelling and persuasive presentations. A master's graduate in analytical aesthetics, he has 10 years of experience producing presentations that have helped companies win billions of dollars of new business globally. John also trains and coaches sales and marketing teams for live, online, ... more »

Kristi Hedges

Kristi Hedges specializes in executive communications and is the author of The Power of Presence: Unlock Your Potential to Influence and Engage Others (AMACOM, 2011). She coaches and leads workshops at businesses around the country and is a frequent keynote speaker. Before working as a coach, she co-founded and spent ... more »

Mark Bornstein

As director of Content Marketing for ON24, Mark Bornstein manages content strategy and marketing communications to support webcasting and virtual-events. Mark has more than 20 years of content marketing, account management, and communications experience with leading firms, including Cisco, GE Access, and Compatible Systems. more »

Michael Weiss

A veteran speaker, Michael Weiss has served for years as a consultant, client advocate, and sales executive in the Web marketing industry. He has presented to thousands of people across the United States as a TEDx Talker, teacher, and public speaker. Michael is also an accomplished musician and has performed before large audiences from ... more »

Paula Crerar

Paula Crerar oversees content marketing and strategy at Brainshark and has 20 years of experience in high-tech marketing. Prior to Brainshark, Paula was responsible for marketing Salary.com's flagship product. She led marketing efforts at nTAG and Octave Communications, and was responsible for product marketing at Dragon Systems and Lotus Development. She earned her BS ... more »

Scott Schwertly

Scott Schwertly is the author of How to Be a Presentation God (Wiley, 2011) and CEO of Ethos3, a Nashville, Tennessee-based presentation boutique providing presentation design and training for national and international clients ranging from Fortune 500 companies to branded individuals like Guy Kawasaki. He has a BA and an ... more »