Marketing Writing Bootcamp

Kickoff class broadcasts June 12, 2014
Access recordings online for 12 months!


Already registered? Access classes and course materials.

Whether your title specifically states it or not—you're a writer. You're crafting emails, creating content, drafting press releases, putting together presentations, editing videos, telling stories (and probably a heck of a lot more that we're forgetting). Every one of those things requires some degree of writing.

And, as a writer, it's imperative you stay at the top of your game, not just in one skill or discipline, but in all of them. That's why Marketing Writing Bootcamp contains 16 classes tailor-made for writers who are tasked with a variety of writing duties.

From blog posts to product descriptions, website copy to content creation, e-commerce emails to lead nurturing, we've got you covered. The course kicks off with a live class featuring Amber Naslund at 12pm ET on Thursday, June 12 (find your local time).

During these 16 classes, you'll discover how to master various forms of marketing writing. Plus, our expert instructors will provide you invaluable information as well as answer your questions in our exclusive Marketing Writing Bootcamp Facebook group.

How does it work? All Marketing Writing Bootcamp classes are 30-40 minutes long. All classes are recorded and available for viewing any time, on your computer or mobile device. Watch them at your convenience through May 2015.

For each class, you'll have access to the class lecture (streaming media), as well as several types of support materials: the slide deck (PDF), the audio track (MP3, so you can listen to the lectures on other devices), a transcript (PDF), and a "cheat sheet" (PDF). Once you view all of the classes, you can download a Certificate of Completion (PDF).

$1,000 worth of materials absolutely free!

As a Marketing Writing Bootcamp student, you'll also receive these free course materials (over $1,000 value):

  1. A 3-month MarketingProfs PRO membership or a 3-month extension if you are already PRO (a $99 value)
  2. An all-new MarketingProfs How-To Guide (a $49 value)
  3. PRO Seminar: Sales Messaging That Closes the Deal (a $129 value)
  4. PRO Seminar: From Marketer to Author: How to Publish a Book for Powerful Marketing (a $129 value)
  5. PRO Seminar: Content Marketing Trends to Kick-Start your Communications Plan (a $129 value)
  6. PRO Seminar: Building the Living, Breathing Brand (a $129 value)
  7. Take 10 Video Tutorial: Five Keys to Creating Case Studies that Sell (a $10 value)
  8. Take 10 Video Tutorial: How to use Mindmapping to Cure Writer's Block (a $10 value)
  9. Take 10 Video Tutorial: Seven Easy Tips to Improve your Proofreading (a $10 value)
  10. Plus, 3 popular bonus classes hand-picked from previous courses (a $387 value)

Course Outline

    STYLE
  1. Communication in A Digital World: Changes for today's writers
  2. How To Be Identifiable and Consistent: Developing tone and voice
  3. Being Relevant: Storytelling
  4. How To Say It: Style, grammar, and usage lessons
  5. Overcoming Inertia: Writing text that inspires readers to action
  6. Mastering the Long Conversion: Writing for the long sales cycle
  7. When In Rome: Contemporary business writing
    PRODUCTS
  1. Video: Planning and developing multimedia projects
  2. Presentations: Creating the anti-presentation to wow audiences
  3. Case Studies: Writing stories that sell
  4. Public Relations: Writing newsworthy press kits and press releases
  5. E-Books: Developing reference resources that keep on giving
    CHANNELS
  1. Blog: How to turn your business blog into a destination for readers
  2. Social Media: Social content writing
  3. Website: Best practices for writing integrated web copy
  4. Email: Email copywriting secrets and best practices

Our course is still being developed and new information will be posted as soon as we have it, so check back frequently!

Register Today

Register for this course right now for just $595.00

Price includes all online learning materials and classes needed for the course. Youíll receive a downloadable Certificate of Completion at course end.