Marketing Writing Bootcamp

Kickoff class broadcasts June 11, 2015
Access recordings online for 12 months!


Already registered? Access classes and course materials.

You're a writer. She's a writer. He's a writer. Whether the job title specifically states it or not, everybody writes.

You're crafting emails, writing blog posts, drafting press releases, putting together presentations, editing videos, telling stories (and probably a lot more that we're forgetting). Every one of those things requires some degree of writing.

And, as a writer, it's imperative you stay at the top of your game, not just in one skill or discipline, but in all of them. That's why Marketing Writing Bootcamp contains 13 classes tailor-made for anyone tasked with a variety of writing duties.

From presentations to content creation, e-commerce emails to B2B communication, blog posts to social media, we've got you covered. We'll show you how to make complicated (or boring) topics sound interesting and compelling, how to write with empathy, how to communicate your brand's message, and more!

The course kicks off with a live Brand Message and Strategy class featuring Meg Tripp on Thursday, June 11.

During these 13 classes, you'll discover how to master various forms of marketing writing. Plus, our expert instructors will provide you invaluable information as well as answer your questions in our exclusive Marketing Writing Bootcamp Facebook group.

Everybody WritesPLUS, register by March 31 and you'll receive a free copy of Ann Handley's newest book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. She shows you the power of storytelling, how to choose your words wisely, how to write with economy and style, and provides a comprehensive list of resources that will help power your content marketing program. It's the definitive guide to producing powerful content that attracts and retains customers.

And she wants YOU to have it! Register by March 31 to get your free copy.


How does it work? All Marketing Writing Bootcamp classes are 30-40 minutes long. All classes are recorded and available for viewing any time, on your computer or mobile device. Watch them at your convenience through May 2016.

For each class, you'll have access to the class lecture (streaming media), as well as several types of support materials: the slide deck (PDF), the audio track (MP3, so you can listen to the lectures on other devices), a transcript (PDF), and a "cheat sheet" (PDF). Once you view all of the classes, you can download a Certificate of Completion (PDF).

As a Marketing Writing Bootcamp student, you'll also receive these free course materials (over $1,100 value):

  1. A 3-month MarketingProfs PRO membership or a 3-month extension if you are already PRO (a $99 value)
  2. An all-new MarketingProfs How-To Guide (a $49 value)
  3. PRO Seminar: How to Integrate Your Brand's Story Into Your Marketing Arsenal (a $129 value)
  4. PRO Seminar: How to Create Amazing Blog Content That Gets Seen and Shared (a $129 value)
  5. PRO Seminar: From Marketer to Author: How to Publish a Book for Powerful Marketing (a $129 value)
  6. Take 10 Video Tutorial: Five Scannable Hot Spots in Your Copy That Boost Response (a $10 value)
  7. Take 10 Video Tutorial: Three Ways to Rewrite Your Copy to Boost Sales (a $10 value)
  8. Take 10 Video Tutorial: Craft the Perfect Call to Action (a $10 value)
  9. Take 10 Video Tutorial: Five Keys to Creating Case Studies That Sell (a $10 value)
  10. Take 10 Video Tutorial: How to Use Mindmapping to Cure Writer's Block (a $10 value)
  11. Plus, 4 popular bonus classes hand-picked from our 2014 course. You can access the recordings as soon as you register (a $516 value)

Course Outline—Topics

    GENERAL WRITING
  • Brand and Message Strategy
  • Business Storytelling
  • Content Marketing
  • Writing Presentations
  • Writing With Your Readers in Mind
    WRITING STYLE
  • Grammar and Style
  • Making Writing Effortless
  • Tone/Voice
  • Writing With Empathy
    WRITING CHANNELS
  • B2B Communication
  • Business Blogging
  • Email Copy
  • Social Media Writing

Our course is still being developed and new information will be posted as soon as we have it, so check back frequently!

Register For This Course

Register now for just $595.00

Price includes all learning materials necessary to complete this training. You’ll receive a Certificate of Completion at course end.

See our group discounts for orders of 2+.