Video Marketing Made Simple
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Do you need to create great video quickly, make sure your videos get found, and keep people tuned in for your whole message? Look no further than Video Marketing Made Simple. Register now to learn how to produce, market, and use videos to drive product trials, connect with customers, and increase sales.
MarketingProfs University's Video Marketing Made Simple is an 11-class course created to get you up to speed on video marketing with real advice and practical teaching. This course features expert instructors like Tim Washer, Joe Eldridge, Bill Leake, Steve Stockman, and Steve Garfield who will teach you, answer your questions, and network with you in the exclusive Video Marketing Made Simple Facebook group. Check out our class descriptions below and register now to ensure you're using the latest video tools and tactics to reach your customers.
Each class can be viewed on demand, so you may watch (and re-watch) at your convenience. In addition to the recorded class (streaming), the course materials for each class include the class slides (PDF), audio track from the class (MP3) (so you can listen to the lectures on other devices), the class transcript (PDF), and a Cheat Sheet for the class (PDF). Once you view all of the classes, you can download a Certificate of Completion (PDF). As part of the course, you'll also get access to our course-exclusive Facebook group to network and share your own questions and insight with MPU students, staff, and instructors.
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As a Video Marketing Made Simple student, you'll get these free course materials (a $191.95 value):
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Video Marketing Made Simple includes these 11 classes (each 60 or 90 minutes long):
- STRATEGY: Winning the Video Revolution—10 Things Every Marketer Must Know
- ENTERPRISE: Video Content—The New Currency of the Enterprise
- HUMOR: Bringing Fun to Your B2B Videos
- YOUTUBE: Getting Started With YouTube Video Marketing
- SOCIAL: Seven Steps to Social Video Success
- CONVERSIONS: Using Video to Drive More B2B Funnel Conversions
- DEMOS: How to Make Demos & Tutorials That Convert Skeptics Into Evangelists
- SEARCH: Online Video Search and Promotion
- PLATFORMS: More than 90 Online-Video Platforms: Which One Is Right for Your Business?
- DIY: How to Create Effective Videos In-House
- SUCCESS STORIES: Video Marketing for Humans
Winning the Video Revolution: 10 Things Every Marketer Must Know
Speaker:
Steve Stockman—President, Custom Productions, Inc.
Video is everywhere. We collectively upload 48 hours of video to YouTube every minute. Companies upload hours of video to corporate websites, Twitter, and Facebook. It seems as if every company in the world is either using video or panicking that they don't know how. But just posting a video doesn't mean anyone will watch it. We're exposed to so much video today that viewers no longer have the time or patience for the bad stuff. If your video isn't good, it's gone—and so is all the time and money you spent shooting and promoting it. This class is about rethinking your approach to video—how to think about your audience and how you can create video that doesn't suck. To get you there, we'll discuss 10 critical elements of an effective video, including how and why audiences watch a video (and why they don't), how to create a video that entertains and affects customer behavior, why story is the key to video success, and how to know—really know—if your video is any good.
You will learn:
- How the "Entertain or Die" imperative determines who watches your video
- Four things every video must have
- What "going viral" really means and how to (possibly) get there
- How you and your organization can improve your "video literacy"
Video Content: The New Currency of the Enterprise
Speaker:
Catharine Fennell—CEO, videoBIO
Video has traditionally been an advertising medium where companies spent big dollars to produce "broadcast quality" content. As the cost of producing and distributing video has dropped, however, organizations have discovered a wider range of uses for it. From PR and branding to recruitment and employee orientation, organizations today employ video as an inexpensive medium for reaching both the customers and communities they serve as well as the employees, partners, and stakeholders they rely on. In this class, you will learn how companies are utilizing video across the enterprise and how your organization could be leveraging video to achieve your sales, marketing, education, and communication objectives.
You will learn:
- Applications and use cases for video across the enterprise
- Challenges enterprises are facing in video adoption and how to overcome them
- Innovative technology for video content creation that doesn't compromise quality
Bringing Fun to Your B2B Videos
Speaker:
Tim Washer—Senior Manager, Social Media, Cisco
Research shows that nearly 73% of people who read corporate blogs are, in fact, people. Since one of the strongest ways to connect with people is to make them laugh, in this class we'll take a look at some humorous videos that helped one company expand its online community while also earning headlines in The New York Times and inclusion on ComedyCentral.com. Moreover, we'll discuss simple, fun, low-budget approaches to transmedia storytelling for B2B companies.
You will learn:
- A simple formula for writing "safe" comedy concepts
- How to create a video that will be reposted by influential bloggers in your industry
- The secret for ushering your video through the approval process
- Engaging alternatives if humor is not right for your company
Getting Started With YouTube Video Marketing
Speaker:
Michael Miller—Founder, The Molehill Group
Do you want to add YouTube videos to your online marketing mix? What kinds of videos should you produce and how do you do it? In this class, you'll discover everything you need to know to market on YouTube. You'll learn what types of videos do best on YouTube, how to promote your YouTube videos, how to create and manage a YouTube channel, and ways to get the most from YouTube's analytics.
You will learn:
- What kinds of videos attract YouTube viewers
- What you need to get started on YouTube
- How to make the most of YouTube's many features
Seven Steps to Social Video Success
Speaker:
Art Zeidman—North America President, Unruly Media
What's the secret to not only getting your video noticed but also making it compelling enough for people to want to share it with others in your community? Look no further. In this class, you'll discover a seven-step program that will help get your video content noticed, watched, shared, and talked about on the social Web in a crowded video world. Plus, we'll talk about the social media landscape and how customers "congregate" around and converse about branded video content.
You will learn:
- How marketers can leverage video engagement to drive consideration
- How to boost engagement with your video content
- How to build brand advocacy on the social Web through video
Moving the Needle: Using Video to Drive More B2B Funnel Conversions
Speaker:
Joe Eldridge—Cofounder, VisibleGains
Video is a compelling medium that appeals to today's busy prospects because it allows them to learn about your company in an efficient and engaging way. Using short videos to educate and drive follow-up actions throughout the funnel can increase key conversion metrics by 20% to 200%. In this class, you'll discover how you can achieve your business goals, increase ROI, and drive conversions with video.
You will learn:
- What types of video work best at each stage of the funnel
- How three companies successfully integrated video into their funnel
- Simple ways to get started with video in your funnel
How to Make Demos & Tutorials That Convert Skeptics Into Evangelists
Speaker:
Daniel Foster—New Media Specialist, TechSmith Corporation
Why does Steve Jobs do a live demo to introduce new products? Because he knows that seeing is believing. Video demos and tutorials are great ways to show people how products and services really work. Done properly, they can even convert skeptics into customers and customers into loyal fans. This class will walk you through the planning and production of video demos and tutorials that not only help meet the needs of your customers, but also reinforce your marketing message.
You will learn:
- Why instructional videos are also marketing videos
- What ingredients your demos and tutorials need…and what you can leave out
- The three stages of your screencasting journey
- How to make a screencast video without spending a dime
- How to give your videos a good home
Getting Your Video Found and Viewed: Online Video Search and Promotion
Speaker:
Bill Leake—CEO, Apogee Results
Historically, far more money and time is spent creating video than is invested in getting it viewed. Don't let your online videos—like most of the others out there—go unfound, unappreciated, and unwatched. In this class, you'll discover how you can get your videos found on YouTube (the world's second largest search engine), Google, and on your website. Moreover, you'll learn how video, properly used, can assist in your traditional search engine optimization and paid online media campaigns.
You will learn:
- How to achieve rankings on YouTube
- How video can improve organic results for your site
- Best practices for optimizing your videos for search
- Best practices for deciding whether to post your video on your own site or on a third-party site
More than 90 Online-Video Platforms: Which One Is Right for Your Business?
Speaker:
Kris Drey—Founder, VidCompare
Many companies have found video to be a highly effective and measurable medium in which to promote their business, engage their customers, increase site stickiness, and drive sales. But how do you get your video online and how do you manage it once it's out there? Who's watching and what does that mean to your particular business? There are a range of tools and capabilities aimed at helping companies distribute and track video assets. This class will provide an overview of these technologies and describe the best approach to figuring out which of the more than 90 online video platforms (OVPs) are right for you.
You will learn:
- What to know going into your OVP search
- How to save time and money by narrowing your search
- What you should do before signing a long-term contract
How to Create Effective Videos In-House
Speaker:
Steve Garfield—Founder, Boston Media Makers
So you want to add more video to your marketing mix, and you want to try to shoot it all in-house. Well, you probably have a lot of questions: What will I need to make this happen? In addition to lights, microphones, and cameras, how many people will need to be involved? How do I make sure I have a place to shoot video? How much time can I expect to spend on both production and editing? Even though I don't expect my videos to be professional, how can I ensure that they are "good enough"? In this class, we'll answer these questions by taking a look at everything you'll need to produce video in-house while also providing tips on effective video creation.
You will learn:
- How to determine what type of equipment will best serve your purposes
- How to plan out your video shoots
- Secrets to making good videos quickly
Video Marketing for Humans
Speaker:
Aaron DaSilva—Executive Creative Director, PJA Advertising + Marketing
You're ready, willing, and able to make video an integral part of your marketing efforts. Still, producing video that engages your audience, meets your marketing goals, and reflects your organization's quality standards remains a challenge. It's easy to do what everyone else is doing, but it's hard to do something that really stands out. You need fresh ideas and inspiration. In this class, we will look at how one agency breathed life into traditional video formats—customer testimonials, corporate overviews, product launches, thought leadership—to produce videos that not only were novel and entertaining but also helped clients achieve their business objectives.
You will learn:
- New takes on old formats
- Where to find compelling content
- How to tie video to specific business objectives
- B2B video that doesn't have to suck the life out you
Get Started Today
Start taking this course right now for just $595.00
Price includes all online learning materials and classes needed for the course. You’ll receive a downloadable Certificate of Completion at course end.
Course Instructors
Aaron DaSilva
For more than 15 years, Aaron DaSilva has driven creative thinking for numerous companies, including Novell, Trend Micro, Microsoft, Yahoo, Brother International, Chase Sapphire, State Street Bank, TE Connectivity, GE Healthcare, Juniper Networks, VH1 Classic, JetBlue, and Boston Scientific. His work has been honored numerous times by The One Show, ... more »
Art Zeidman
In addition to having considerable expertise in the areas of digital media marketing, strategy, and sales, Art Zeidman also speaks fluent French, plays a mean saxophone, rebuilds old cars, and is just now coming into his own as an amateur plumber. Before joining Unruly, Art held various senior sales and ... more »
Bill Leake
As the CEO of Apogee Results, North America's largest independent online marketing agency focused on midmarket and above clients, Bill Leake is responsible for online marketing thought leadership and client success. A former McKinsey & Company consultant, Dell and venture capital—backed company executive, and builder of multiple Inc. 500 companies, ... more »
Catharine Fennell
Catharine Fennell is the founder and CEO of videoBIO. She has spent 17 years working at the intersection of marketing, digital media, and Internet technology. Over the last eight years as an entrepreneur—videoBIO is her third venture—Catharine has developed best practices for using online video to educate, publish, share content, ... more »
Daniel Foster
Daniel Foster honed his video chops writing copy for TechSmith "explainer" videos to promote products. Now, as the company's social media guy, he helps users of Camtasia, Snagit, and Jing squeeze every last drop of value out of these tools. Communicating with customers on a daily basis, Daniel uses whatever ... more »
Joe Eldridge
As a cofounder of VisibleGains, Joe Eldridge is responsible for video thought leadership and coaches enterprise customers on successful video campaigns. He has more than 15 years of experience in designing and implementing innovative and successful marketing solutions for B2B and B2C companies. Over the last four years, these efforts ... more »
Kristopher Drey
Kris Drey has been actively involved in the online video space for the past five years. As vice president of products and marketing at Fliqz, Kris watched the online video platform (OVP) space become increasingly crowded and complex. Kris tapped into his six years of building and managing comparison engines ... more »
Michael Miller
Michael Miller is a popular and prolific author of more than 100 nonfiction books. He writes on various topics, from business to technology to music. His best-selling books include The Ultimate Web Marketing Guide, B2B Digital Marketing, YouTube for Business, Selling Online 2.0, Online Marketing Heroes, Teach Yourself Business Plans ... more »
Steve Garfield
Steve Garfield demystifies the process of putting video on the Web in a fun, personal and engaging manner. The author of Get Seen: Online Video Secrets to Building your Business (Wiley, 2009) and host of SteveGarfield.tv on The Pulse Network, Steve taps into his passion for combining technology with video ... more »
Steve Stockman
Steve Stockman is president of Custom Productions and has produced, written, and directed more than 200 commercials, Web series, short films, music videos, and TV shows. Steve wrote, produced, and directed the award-winning MGM feature film Two Weeks, starring Sally Field. His first book, How to Shoot Video That Doesn't ... more »
Tim Washer
Before joining Cisco, Tim Washer served as head of social media video production for IBM, where he wrote and produced the company's most successful YouTube series, The Art of the Sale, and helped launch the Smarter Planet campaign. His work has been covered by Advertising Age, Adweek, National Public Radio, ... more »