Jonathan Kranz is the author of
Writing Copy for Dummies (Wiley, 2004) and a 16-year copywriting veteran with concentrations in B2B, high-tech, healthcare, financial services, and higher education. His clients include AT&T, Dow Jones, Elsevier, Fidelity Ventures, Harvard Business School, IBM, Liberty Mutual, Symantec, and Xerox, among others. A popular and provocative speaker, Jonathan offers in-house marketing training sessions that help organizations take advantage of internal expertise to establish authority, attract leads, and build market presence.