Heather Lloyd-Martin is a 20-year marketing veteran, author, and SEO copywriting pioneer whose firm—SuccessWorks—creates content-based campaigns and trains corporate in-house copywriters. She serves on the board of American Writers and Artists, Inc. and is the immediate past chair of the Direct Marketing Association's Search Engine Marketing Council. Freelance online writers and small-business owners consider Heather's book,
Successful Search Engine Copywriting (Kachina Publishing, 2005), the go-to resource for everything SEO copywriting.