As an evangelist for "design ethnography," Kelly Goto is dedicated to
understanding how real people integrate products and services into their lives. She is principal of gotomedia, LLC, a leader in interface design. Her clients include Seiko Epson Japan, Adobe, NetIQ, WebEx, and CNET. Her book, Web ReDesign 2.0: Workflow That Works
(New Riders Publishing, 2004), focuses on user-centered design principles. Kelly is also the editor of gotomobile.com, a leading online publication on the mobile user experience, and serves on the national board of the AIGA Center for Brand Experience.