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Daniel Foster honed his video chops writing copy for TechSmith "explainer" videos to promote products. Now, as the company's social media guy, he helps users of Camtasia, Snagit, and Jing squeeze every last drop of value out of these tools. Communicating with customers on a daily basis, Daniel uses whatever tools he has at his disposal—140 characters, video, screenshots, and sometimes even a Sharpie.