Margot Bloomstein
Margot Bloomstein is principal of Appropriate, Inc., a
Boston-based brand and content strategy consultancy, and the author of
Content Strategy at Work: Real-World Stories to Strengthen Every Interactive
Project (Morgan Kaufmann, 2012). For more than a decade, she's partnered
with retailers, universities, and other organizations to engage target
audiences and project key messages with consistency and clarity using both
traditional and social media.
