Tim Calkins is the clinical professor of marketing at Northwestern University's Kellogg School of Management and serves as academic director of the Kellogg’s branding executive education program. He's the author of Breakthrough Marketing Plans
(Palgrave Macmillan, 2008) and co-editor of Kellogg on Branding
(Wiley, 2005). As managing director of Class 5 Consulting, a marketing strategy firm, Tim works with major corporations such as Pfizer and Eli Lilly to solve marketing strategy and branding issues. Tim holds a BA from Yale and an MBA from Harvard Business School.