Ian Lurie is chief marketing curmudgeon and CEO at Portent, an Internet marketing agency he founded in 1995. At Portent, he leads and trains a team that covers SEO, pay-per-click, social media, and marketing strategy. Ian also rants, raves, and teaches about SEO, marketing, and business on the Portent blog. Ian has an abiding dislike of the terms ''social media,'' ''Web 2.0,'' and ''paradigm.''