As president of Geben Communication, Heather Whaling leads business development, client relations, and strategic planning. Plus, she's heavily involved in implementation, helping clients integrate traditional and digital PR strategies to excel in today's social world. An avid Twitter user, Heather can trace 75% of Geben's business back to relationships that began online. This ability to turn social networking into business outcomes has helped Geben evolve into a highly respected, sought-after, award-winning PR firm.
Cracking the Facebook Code
Marketing Your Small Business