Lionel Menchaca is a 16-year Dell veteran and chief blogger at
Direct2Dell, Dell's main corporate blog, which he launched and helped expand into multiple languages and countries. He currently serves as a technologist, helping Dell define new software to monitor and engage in conversations in the blogosphere and facilitate collaboration among the Dell’s customer feedback teams. He has helped build Dell's presence in social networks, working with a team to coordinate activities and content across all of Dell's internal and external social media initiatives.