Jeffrey L. Cohen is a Social Strategist at Radian6. He works with B2B and B2C companies to assess and advise them on how social media marketing, communications, and engagement can help them meet their business objectives. With more than 20 years of marketing experience, Jeff has provided strategic counsel to companies on both the client and agency sides. He is co-author of The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More
(Wiley). Jeff is also the co-founder and Managing Editor of SocialMediaB2B.com.