Janice (Ginny) Redish is President of Redish & Associates, a consultancy that specializes in online content strategy and usability. Ginny's clients include major companies in insurance, finance, travel, hospitality, technology, and telecommunications. Ginny is sought after as a speaker and workshop leader. She has trained thousands of writers and others to think in new ways about how to reach their customers through great online copy. Ginny is author of the highly acclaimed book, Letting Go of the Words—Writing Web Content that Works
(Morgan Kaufmann, 2007).