Ruth P. Stevens

Ruth Stevens consults on customer acquisition and retention, teaches marketing at Columbia Business School, and is a guest blogger at HBR.org and Biznology. Crain's BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers (Que Biz-Tech). Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM.