Ruth P. Stevens
Ruth P. Stevens teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology. She is also the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers (Que, 2011). Currently serving as a director of Edmund Optics, Inc., Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM. She was named one of the 100 Most Influential People in Business Marketing by BtoB magazine.
Courses by Ruth P. Stevens
Campaign Planning and Management
Steal the best tactics from these real campaigns that have succeeded. You'll be crafting the most effective campaigns of your career! more »
B2B Lead Roundup
Keep your pipeline full of high-quality leads, quickly move them through the sales funnel, and increase your conversion rates. more »