As the vice president of marketing at Lion Brand Yarn, Ilana Rabinowitz focuses on marketing to consumers through e-commerce, social media, and email. She blogs about marketing at Marketing Without A Net
and Social Media Explorer
. Ilana approaches marketing with an uncompromising focus on the customer grounded in psychology and neuroscience to truly understand what motivates people to buy. She writes and tweets about innovation, e-commerce, and digital marketing.