Nelson Rodriguez is an entrepreneur at heart who has become an expert in the video game industry through passion, hard work and a good amount of luck. Nelson loves entertainment and has built guerrilla marketing campaigns for hundreds of brands—including Xbox—with measurable sales results. For nearly a decade managed the large teams and multi-million dollar P&Ls for a marketing and creative services agency before joining Promethium Marketing as the managing partner and creative director. As a boutique marketing agency specializing in experimental digital marketing and evangelism, Promethium’s impressive array of world-class clients includes Microsoft, Sony, Namco-Bandai, and Electronic Arts.