Email Marketing Master Course

  • Available Now: On-demand
  • Duration: 6 hours
  • Number of classes: 9
  • Cost: $595
Register now

See our group discounts for orders of 2+.

Email is dead? Yeah, right. The numbers sure don't look like it's a dead (or even dying) technology: 183 billion emails sent per day, 4.2 billion email accounts worldwide, 6% growth rate—it's safe to say that email is here to stay.

Email, while not only still alive and kicking, is the single most effective tool for reaching customers and prospects. Email Marketing Master Course will have you crafting subject lines that beg to be opened, creating customized copy that converts, growing your house list by leaps and bounds, and taking the next steps towards a bright future with email automation. And that's from just three of the classes!

You'll also learn what it takes to get your emails delivered (and opened), how behavioral tracking can seriously increase your click-through-rates, why the Canadian Anti-Spam Law is critical to growing your business, and how to turn your analytics into action.

MarketingProfs University's Email Marketing Master Course is a 9-class course designed to get you past the basics and into the most powerful aspects of email marketing. Unlike many other online courses, MarketingProfs University is taught by specialists who live and breathe email marketing like Scott Cohen, Tom Sather, Dean Levitt, Lynn Baus, and more. Together they'll provide invaluable instruction as well as answer your questions and network with you in our exclusive Email Marketing Master Course Facebook group. Check out the class descriptions below and register now!

For each class, you'll have access to the class lecture (streaming media), as well as several support materials: the slide deck (PDF), the audio track (MP3, so you can listen to the lectures on other devices), a transcript (PDF), and a "cheat sheet" (PDF). Once you view all of the classes, you can download a Certificate of Completion (PDF).

Email Marketing Master Course includes these nine classes:

OVERVIEW

Customers Trump Analytics: Why Email Marketing Is About People, Not Metrics

Speaker:
Michael Barber—Vice President of Strategy, COHN, Inc.

ON-DEMAND: View at your convenience for 12 months

When it comes to email marketing, most marketers focus on opt-ins, open rates, click-throughs, and conversions. It's time, though, to shift that focus to your customers—customers that are begging for better emails. In this overview class, we'll cover email trends, research, strategy, planning, execution, and social integration. We'll also dive into specific examples of email branding; acquisition, loyalty, and retention strategies; and covers today's best practices as well as touching on some advanced tactics.

You will learn:

  • The history of email marketing and how its past is shaping the future of our industry
  • Tools that can make your email marketing more successful
  • Which brands are doing email marketing well—and why
LIST GROWTH

Build a Better List (the Legal and Subscriber-Friendly Way)

Speaker:
Igor Polevoy—President and Founder, ExpressPigeon

ON-DEMAND: View at your convenience for 12 months

Are you charged with growing an email marketing list? That's no small task. There are legalities to consider; best practices to implement (so your emails get seen and read); and, of course, data to continually analyze and measure. List maintenance is also a big job—keeping the data clean and current is critical to drawing meaningful insights. This class will help you get your bearings, build a strong foundation, and prepare you for growing your email marketing program.

You will learn:

  • Tips for growing an email list organically
  • How to keep your email list clean
  • The legal aspects of email marketing
BEHAVIOR

Behavioral Email: If This Then That

Speaker:
Jimmy Daly—Head of Content, Vero

ON-DEMAND: View at your convenience for 12 months

Using simple event tracking, marketers can personalize emails on a nearly one-to-one basis for the ultimate in pinpoint customization. This class takes a closer look at using behavioral tracking and dynamic segmentation for e-commerce, software as a service (SaaS), publishers, and bloggers.

You will learn:

  • Which events to track and how to track them
  • To discover the power of simple behavioral emails
  • How to segment email lists based on behavior and data
AUTOMATION

Building Automated Drip Campaigns That Match the Customer Life Cycle

Speaker:
Scott Cohen—Vice President of Marketing, Inbox Group, LLC

ON-DEMAND: View at your convenience for 12 months

This class examines how to write and build automated email campaigns specifically tailored to the various stages of your customer life cycle. Learn the questions you need to ask yourself before beginning, the types of programs to build, and the content you can write and develop to ensure you're sending relevant, engaging emails to your subscribers.

You will learn:

  • How to build email programs appropriate for each stage of the customer life cycle
  • To write relevant content for successful automated email programs
  • Whether automation makes sense for both your short-term and long-term email marketing goals
SUBJECT LINES

How to Make Your Email Subject Lines Stand Out

Speaker:
Dean Levitt— Chief of Culture, Mad Mimi, LLC

ON-DEMAND: View at your convenience for 12 months

Two-thirds of subscribers decide whether to open an email based solely on its subject line. The art of the perfect subject line is complex, and seemingly small factors—such as the word count, questions versus statements, identifiers, profitable phrases, and negative connotations—can have a huge impact on your bottom line. In this class, learn how to increase your open rates by writing subject lines based on proven strategies. Once you know what works, you can start increasing conversions.

You will learn:

  • Everything you need to know about email subject line word counts, punctuation, and delivery
  • About subject line content: positive phrasing, fear of losing out, and strong calls to action
  • How to engage your customers via the subject line, even when they don't open the email
MOBILE

Smart Approaches to Mobile Email Design for Every Screen

Speaker:
Lynn Baus—Senior Creative Director, Oracle Marketing Cloud, Responsys

ON-DEMAND: View at your convenience for 12 months

Mobile open rates are on the rise, and marketers are struggling to keep pace by delivering optimal mobile experiences to their audiences. Scalable, fluid, or responsive designs—where should you invest your resources? This class reviews the current state of mobile design best practices and examines how to choose the best direction for your messaging.

You will learn:

  • Key differences among the three major approaches to mobile design
  • How to determine which design approach is best
  • Simple techniques for a successful execution
DELIVERABILITY

The Beginner's Guide to Deliverability

Speaker:
Tom Sather—Senior Director of Research, Return Path

ON-DEMAND: View at your convenience for 12 months

Are your open rates declining and you have no idea why? Are your sales from email campaigns shrinking? These are issues email marketers typically face on a daily basis. The problem may be in your deliverability. Whether you are new to email marketing or just looking to brush up on your knowledge, this class helps you understand how to reach the inbox and avoid the spam folder.

You will learn:

  • How content, reputation, and engagement-based spam filters operate
  • Which deliverability metrics you should be measuring
  • Tactics to improve your inbox placement rates
ANALYSIS

Turn Your Email Insights Into a Brilliant Marketing Strategy

Speaker:
Christopher Lester—Vice President of Sales, Emma

ON-DEMAND: View at your convenience for 12 months

Customers can get big results with email marketing, but it's easy to get overwhelmed by data and risk losing sight of how to act on this valuable information. We'll help you put all the right facts and figures in context so that you can pair your overall marketing goals with the power of email and become smarter with every send.

You will learn:

  • How to determine the success (or lack thereof) of a mailing
  • How to increase engagement using the insights you already have
  • How to view your email audience as a focus group for your overall marketing strategy
SPAM COMPLIANCE

What You Need to Know About CASL

Speaker:
Ryan Harris—Manager of Compliance, SendGrid

ON-DEMAND: View at your convenience for 12 months

The Canadian Anti-Spam Law (CASL) was implemented on July 1, 2014, and affects everyone who sends electronic messages (such as emails) to Canadian recipients for commercial purposes. This class discusses CASL's rules with regard to sending email to Canadian recipients, and why CASL provides a good baseline that email senders may consider abiding by to improve their delivery rates.

You will learn:

  • Requirements for staying in line with CASL
  • How CASL makes you a better email sender
  • General email practices that can help you avoid lawsuits

As an Email Marketing Master Course student, you'll also receive these free course materials:

  1. A 3-month MarketingProfs PRO membership or a 3-month extension if you are already PRO (a $99 value)*
  2. The all-new MarketingProfs How-To Guide, Email Essentials: The Keys to Increasing Open Rates (a $49 value)
  3. PRO Seminar: How to Successfully Break the "Rules" of Email Marketing and Get better Results (a $129 value)
  4. PRO Seminar: Five Tips for Creating Email Subject Lines That Increase Conversions (a $129 value)
  5. PRO Seminar: The Psychology of Email Response: Persuasive Tactics for Increasing Engagement and Conversion (a $129 value)
  6. Take 10 Video Tutorial: Zero in on Your Audience to Improve Email Opens, Clicks, and ROI (a $10 value)
  7. Take 10 Video Tutorial: Three Principles That Will Increase Your Email Marketing Conversions (a $10 value)
  8. Take 10 Video Tutorial: Email Design for the Mobile Customer and Multi-Device World (a $10 value)
  9. Take 10 Video Tutorial: Five Ways to Keep Your B2B Email and Customer Data Clean (a $10 value)
  10. Take 10 Video Tutorial: Triggered Email Messages That Will Make Your Cash Register Ring (a $10 value)

*Corporate PRO memberships and group MPU ticket purchasers are not eligible for the complimentary PRO membership or extension.

Christopher Lester

As the vice president of sales at Emma, an email marketing software and service provider, Christopher Lester leads a team of experts who provide strategic ...

Dean Levitt

Dean Levitt heads up the support team at Mad Mimi, LLC, an email marketing service with more than 200,000 customers. Born and raised in South ...

Igor Polevoy

Igor Polevoy is the president and founder of Chicago-based email service provider ExpressPigeon. For the past six years, Igor has immersed himself into building the ...

Jimmy Daly

Jimmy Daly is the head of content at Vero and curator of the marketing newsletter Swipe File. He has worked with Fortune 500 companies, start-ups, e-commerce businesses, ...

Lynn Baus

Over the last seven years with Responsys, Lynn Baus has created campaigns for leading brands that have been recognized industry-wide for their high creative standards ...

Michael Barber

Michael Barber is the vice president of strategy at COHN, Inc., an integrated advertising and marketing agency. He has more than 10 years of experience ...

Ryan Harris

When Ryan Harris, manager of compliance at SendGrid, is not saving the world from spam, he can be found in the mountains hiking, camping, or climbing, or ...

Scott Cohen

Scott Cohen is the vice president of marketing for Inbox Group, a full-service email marketing agency. With his background as a writer, he began living and breathing ...

Tom Sather

Tom Sather is an email marketing and deliverability expert who has spent the last 16 years helping retail, social, financial services, and B2B marketers optimize ...

This is the future of marketing. Lots of great tips, idea generators, and insights.

Lynn Sheriden

Very helpful, even for advanced level users. Provided a lot of new ideas/tactics that have either been forgotten or hadn't thought about from that perspective.

Megan O'Shea

A must-attend for not only marketing leaders but sales personnel as well.

Robert Burke