Marketing Writing Bootcamp

  • Kickoff: June 11, 2015
  • Duration: 7 hours
  • Number of classes: 13
  • Cost: $595
Register now

See our group discounts for orders of 2+.

You're a writer. She's a writer. He's a writer. Whether the job title specifically states it or not, everybody writes.

You're crafting emails, writing blog posts, drafting press releases, putting together presentations, editing videos, telling stories (and probably a lot more that we're forgetting). Every one of those things requires some degree of writing.

And, as a writer, it's imperative you stay at the top of your game, not just in one skill or discipline, but in all of them. That's why Marketing Writing Bootcamp contains 13 classes tailor-made for anyone tasked with a variety of writing duties.

From presentations to content creation, e-commerce emails to B2B communication, blog posts to social media, we've got you covered. We'll show you how to make complicated (or boring) topics sound interesting and compelling, how to write with empathy, how to communicate your brand's message, and more!

The course kicks off with a live Brand Message and Strategy class featuring Meg Tripp on Thursday, June 11.

During these 13 classes, you'll discover how to master various forms of marketing writing. Plus, our expert instructors will provide you invaluable information as well as answer your questions in our exclusive Marketing Writing Bootcamp Facebook group.

How does it work?

All Marketing Writing Bootcamp classes are 30–40 minutes long. All classes are recorded and available for viewing any time, on your computer or mobile device. Watch them at your convenience through May 2016.

For each class, you'll have access to the class lecture (streaming media), as well as several types of support materials: the slide deck (PDF), the audio track (MP3, so you can listen to the lectures on other devices), a transcript (PDF), and "class notes" (PDF). Once you view all of the classes, you can download a Certificate of Completion (PDF).

Marketing Writing Bootcamp includes these 13 classes:

BRAND & MESSAGE STRATEGY

The Ultimate Recipe for a Great Brand Story

Speaker:
Meg Tripp—Director, Editorial Strategy, Sametz Blackstone Associates

LIVE: Thursday, June 11—12:00pm-1:30pm ET

A boring brand is a lot like a boring meal—easily forgotten! But if you bring the right amount of flavor to the table, you'll be the only thing anyone talks about the next day. This class guides you through the brand storytelling tips, tools, and techniques you need to create something your audiences can't resist—and that they won't get tired of sharing.

At the end of this class, you will be able to:

  • Whip up a brand messaging structure that isn't full of hot air
  • Season your brand storytelling efforts for different audience palates
  • Use engaging stories to spice up your brand
VOICE & TONE

How to Create a User-Friendly Guide for Voice and Tone

Speaker:
Chase Roberts—Web Copywriter and Content Strategist, Rocket Media

ON-DEMAND: View at your convenience, starting June 11, 2015

To be memorable, your brand needs to communicate to your target audience in a consistent way. But if you have many content contributors, your brand can end up with multiple-personality disorder. This class shows you how to avoid that scenario by creating a voice and tone guide that sets the ground rules to convey your brand's voice and tone consistently when writing different types of online content—from blog posts to Facebook posts to the lonely 404 pages.

At the end of this class, you'll be able to:

  • Differentiate between voice and tone (and understand why they matter)
  • Ask the right questions when creating a voice and tone guide
  • Present the guide so your content contributors will use it
WRITING FOR REAL PEOPLE

Improve Your Marketing Content by Writing With Purpose

Speaker:
Amy Thibodeau—Writer and Content Strategist, Facebook

ON-DEMAND: View at your convenience, starting June 11, 2015

Marketing content often is too general and jargony, and it doesn't speak to real people by using everyday, human language. In this class, discover human-centered techniques that will help you write with purpose. We'll focus on how you can better understand your customers so you can craft delightful and useful content that responds to their needs while also meeting your business goals.

At the end of this class, you'll be able to:

  • Define and understand your target audience
  • Develop user-focused goals to improve your content
  • Craft delightful, clear content
GRAMMAR AND STYLE

The Self-Editing Marketer: Produce Better Copy in Less Time

Speaker:
Erin Brenner—Editor, Right Touch Editing

ON-DEMAND: View at your convenience, starting June 11, 2015

Marketers have always had to write high-quality content. But today, you have to create more content than ever thanks to social media and content marketing, and you have to do it in less time, with fewer resources. In this class, you'll learn simple techniques that will help you produce faster, cleaner copy, and discover helpful resources so you can learn more on your own.

At the end of this class, you'll be able to:

  • Scan your copy for embarrassing errors
  • Edit your copy for common grammatical mistakes, readability, and style
  • Produce copy faster
SECRETS

10 Professional Writing Secrets for Content Marketers

Speaker:
Erik Deckers—President, Pro Blog Service

ON-DEMAND: View at your convenience, starting June 11, 2015

Professional writing isn't stuffy and overwrought. It's simple and elegant, and uses the best (and fewest) words to convey your ideas. If you want your writing to stand out, there are certain maxims to follow, otherwise you'll be lost in a sea of mediocrity and "meh." In this class, you'll learn how to bend language to your will, how to break the rules we learned in 7th grade, and why words like "meh" can convey so much meaning.

At the end of this class, you'll be able to:

  • Eliminate needless clutter in your writing
  • Humanize your writing and not sound like a robot
  • Simplify complex ideas and processes in a few simple words
BUSINESS STORYTELLING

Six Storytelling Tips to Woo Your Audience

Speaker:
Margot da Cunha—Content Marketing Specialist, WordStream

ON-DEMAND: View at your convenience, starting June 11, 2015

Why do stories of successful underdogs resonate with us so much? It's because they contain human elements that many readers identify with, such as frailty, risk, and joy. The most compelling stories give us hope for a favorable resolution to our challenges. This class will share six tips to help you engage and grow your audience through one of the most powerful and underused business skills—phenomenal storytelling.

At the end of this class, you'll be able to:

  • Tell an unforgettable business story
  • Humanize your brand and relate to your audience through engaging stories
  • Apply tactics that big brands use to enhance your storytelling ability
CONTENT MARKETING

How to Create a Documented Content Strategy

Speaker:
Kane Jamison—Founder, Content Harmony

ON-DEMAND: View at your convenience, starting June 11, 2015

Research shows that regardless of the type of organization, those with a documented content strategy rate themselves significantly more effective at content marketing than those without one. For any organization, it's easy to get lost in a sea of details when creating a content strategy. This class will cover the most important issues that you need to address to produce a viable content marketing strategy.

At the end of this class, you'll be able to:

  • Produce a documented content marketing strategy that covers the absolute essentials
  • Create a simple and customizable template to go from a verbal to a documented strategy
  • Use simple techniques to identify topics that will resonate with your target audience
BUSINESS BLOGGING

Building a Fresh, Modern, and Successful Business Blog

Speaker:
Teresa Basich—Content & Editorial Manager, HTC

ON-DEMAND: View at your convenience, starting June 11, 2015

The heyday of the corporate blog may seem far behind us, but blogging can still be a lucrative means of sharing information and connecting with your customers—if you can identify and understand the shifting tides of content creation and consumption. This class addresses those topics and more, as it explores the new definition of blogging.

At the end of this class, you'll be able to:

  • Understand the anatomy of a fresh and relevant business blog, from responsive design principles to GIF files
  • Create consistently good blog content based on a specific and tangible framework
  • Support your growing business blog using modern skills and resources
B2B COMMUNICATIONS

Stop Competing on Price: Show B2B Clients You're Their Only Choice

Speaker:
Corey Pemberton—Freelance Copywriter, Blogger, and Digital Marketing Strategist

ON-DEMAND: View at your convenience, starting June 11, 2015

Most B2B service providers are playing a game they can't win. They're engaged in a "race to the bottom," constantly slashing prices to keep up with competitors. That's a recipe for dissatisfaction, long hours, and attracting unreasonable clients. Such service providers could get paid what they deserve if their marketing messages conveyed the unique value they bring to the table. This class shows you how to get clients focused on your service's value instead of its price tag.

At the end of this class, you'll be able to:

  • Identify, package, and present your unique value in all your marketing messages by following a step-by-step framework
  • Avoid the two assumptions marketers make that cause their messaging to fall flat
  • Turn your price tag from the deciding factor to an afterthought using tactical copywriting tips
PRESENTATIONS

Using Humor, Story, and "Stickiness" to Craft the Anti-Presentation

Speaker:
Beth Buelow—Professional Coach and Speaker; Founder, The Introvert Entrepreneur

ON-DEMAND: View at your convenience, starting June 11, 2015

Creating a compelling presentation is part art, part science. Most of the time, we focus on the structure: what goes where and what to say when. The art part—the story, emotion (especially humor), flow, and "stickiness" of the story—is often an afterthought. But without the art, our message is little more than a public service announcement. This class offers tips on how to put your story—not the structure—in the spotlight.

At the end of this class, you'll be able to:

  • Find fresh content ideas and "hooks"
  • Transform your ideas into stories that stick
  • Connect with your audience using a multi-sensory approach that moves your audience from problem to solution
WRITING WITH YOUR READER IN MIND

The Secret to Effortless Writing That Gets Results

Speaker:
Jeff Goins—Writer

ON-DEMAND: View at your convenience, starting June 11, 2015

In this class, you'll discover how to write more effectively for any audience. We'll explain why what you're passionate about isn't all that important in terms of being able to write well, and what it takes to spread a message readers will think about and remember.

At the end of this class, you'll be able to:

  • Prepare for a writing session
  • Practice the craft of writing effectively and regularly
  • Reach an audience effectively with your writing
SOCIAL MEDIA

PR Writing for Social Engagement

Speaker:
Geoffrey Livingston—Founder and President, Tenacity5 Media

ON-DEMAND: View at your convenience, starting June 11, 2015

Many say content marketing is the new public relations. Perhaps the focus shouldn't be on whether content belongs in the advertising or PR wheelhouse, but on how your business can write content to engage its social media communities and drive interest in its products. This class focuses on how to select the right medium for content creation, and discusses how to use storytelling and style to enthrall social media communities.

At the end of this class, you'll be able to:

  • Determine the right medium for which to create content using a strategic method
  • Implement best-in-class writing tips for all social media content forms, including headlines, keywords, links, and more
  • Go beyond typical boring business content using stylistic writing approaches
EMAIL

How to Write and Automate World-Class Lifecycle Emails

Speaker:
Jimmy Daly—Head of Content, Vero

ON-DEMAND: View at your convenience, starting June 11, 2015

Lifecycle emails break the mold of traditional email marketing. They are the best way to build trust and momentum, cementing meaningful relationships with your customers. In this class, you'll learn how to identify customer pain points and write world-class lifecycle emails.

At the end of this class, you'll be able to:

  • Focus your email marketing efforts on what matters
  • Create lifecycle emails that build customer relationships
  • Write to an audience of one

As a Marketing Writing Bootcamp student, you'll also receive these free course materials (over $1,100 value):

  1. A 3-month MarketingProfs PRO membership or a 3-month extension if you are already PRO (a $99 value)*
  2. An all-new MarketingProfs How-To Guide (a $49 value)
  3. PRO Seminar: How to Integrate Your Brand's Story Into Your Marketing Arsenal (a $129 value)
  4. PRO Seminar: How to Create Amazing Blog Content That Gets Seen and Shared (a $129 value)
  5. PRO Seminar: From Marketer to Author: How to Publish a Book for Powerful Marketing (a $129 value)
  6. Take 10 Video Tutorial: Five Scannable Hot Spots in Your Copy That Boost Response (a $10 value)
  7. Take 10 Video Tutorial: Three Ways to Rewrite Your Copy to Boost Sales (a $10 value)
  8. Take 10 Video Tutorial: Craft the Perfect Call to Action (a $10 value)
  9. Take 10 Video Tutorial: Five Keys to Creating Case Studies That Sell (a $10 value)
  10. Take 10 Video Tutorial: How to Use Mindmapping to Cure Writer's Block (a $10 value)
  11. Plus, 4 popular bonus classes hand-picked from our 2014 course. You can access the recordings as soon as you register (a $516 value)

*Corporate PRO memberships and group MPU ticket purchasers are not eligible for the complimentary PRO membership or extension.

Amy Thibodeau

Amy Thibodeau is a writer and content strategist at Facebook. She's worked on various projects at Facebook and has spent time managing the content strategists who focus ...

Beth Buelow

Beth Buelow serves as a guide to introvert entrepreneurs who want to amplify their strengths and build sustainable, energetically aligned businesses. A professional coach, podcaster, and speaker, Beth ...

Chase Roberts

Chase Roberts is a web copywriter and content strategist at Rocket Media, an Internet marketing and web design agency for midsized businesses.

Corey Pemberton

Corey Pemberton is a freelance copywriter, blogger, and digital marketing strategist. He uses a unique blend of storytelling and direct marketing techniques to help small businesses and software ...

Erik Deckers

Erik Deckers is the president of Pro Blog Service, a content marketing agency based in Indianapolis. He is also the co-author of Branding Yourself, No Bullshit Social Media, and ...

Erin Brenner

Erin Brenner has been an editing professional for two decades. Through her company, Right Touch Editing, she offers such editorial services as writing, editing, project management, and ...

Geoffrey Livingston

Geoffrey Livingston is the founder and president of Tenacity5 Media, a marketing consultancy serving companies and nonprofits. Most recently, he published his first novel, Exodus (Lady Soleil, ...

Jeff Goins

Jeff Goins is the author of four books, including his latest, The Art of Work (Thomas Nelson, 2015). His award-winning blog, Goinswriter.com, has been read by more than ...

Jimmy Daly

Jimmy Daly is the head of content at Vero and curator of the marketing newsletter Swipe File. He has worked with Fortune 500 companies, start-ups, e-commerce businesses, ...

Kane Jamison

Kane Jamison is the founder of Content Harmony, a content marketing agency based in Seattle. Content Harmony specializes in helping clients with full-cycle content marketing efforts, from content ...

Margot da Cunha

Margot da Cunha is a WordStream vertical content marketing specialist with a background in paid search, social media, and creating outstanding content. She is responsible for writing high-performing ...

Meg Tripp

Meg Tripp is the director of Editorial Strategy at Sametz Blackstone Associates in Boston, where she helps clients connect more effectively with their audiences through interactive and conversation-based ...

Teresa Basich

Teresa Basich is the content & editorial manager at HTC. She has worked in marketing, community management, and digital content development and management for nearly ...

I found the Marketing Writing Bootcamp to be one of the best organized and most informative sessions I've participated in—either in person or online.

Cheryl Miola Andover, MA

The information is awesome on-the-job training. Thanks for allowing us personalization in getting through it all.

Diana Andrews

Superb presentation: great high-level and nitty gritty detail.

Ellen Westbrook