Digital Marketing

  • Available Now: On-demand
  • Duration: 96 minutes
  • Number of classes: 10
  • Cost: $199 | You Pay: $199
  • See our group discounts for 2+
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From assembling a digital marketing plan and defining your social strategy, to selecting the best technology and leveraging search marketing, this 96-minute course is guaranteed to refresh your knowledge and provide a new outlook on the importance of digital marketing in today's world.

During these 10 classes, you'll learn the hows and whys behind today's best digital marketing practices and rediscover the fundamentals of better-focused and more efficient marketing. We'll provide you with a firm foundation of knowledge that you need to establish a successful digital marketing campaign.

How does it work?

MarketingProfs University's Digital Marketing course includes 10 classes (each 5–12 minutes long). All classes are recorded and available online, anytime, on your computer or mobile device. Watch them at your convenience. Click on the Topics tab to see the list of classes and the Instructors tab to view the class instructors.

For each class, you'll have access to the class lecture (streaming media), as well as several types of support materials: the slide deck (PDF), the audio track (MP3, so you can listen to the lectures on other devices), a transcript (PDF), and a "cheat sheet" (PDF). Once you view all of the classes, you can download a Certificate of Completion (PDF).

Digital Marketing includes these 10 classes:

Marketing Mix

How to Assemble a Digital Marketing Plan

Speakers:
Jay Swansson and Joe Griffin—Co-founders and CEOs, iAcquire

ON-DEMAND: View at your convenience for 12 months

In this class, we'll define what a digital strategy is, how to get buy-in and create a budget for it, how to know which channels to pursue, and how to measure the impact with key performance indicators that actually matter.

At the end of this class, you'll be able to:

  • Understand various digital marketing channels
  • Identify tools that can be used to define your audience
  • Establish key performance indicators
Content Strategy

The Inner Workings of a Content Strategy

Speakers:
Jay Swansson and Joe Griffin—Co-founders and CEOs, iAcquire

ON-DEMAND: View at your convenience for 12 months

This class will cover all aspects of content strategy. We'll define content marketing and strategy, and demonstrate why both are important. We'll discuss how to get buy-in within your organization, the kinds of tactics that drive successful content programs, and how to effectively measure the impact of your efforts.

At the end of this class, you'll be able to:

  • Identify the value and benefits of an effective content strategy
  • Utilize three steps to start developing your content strategy
  • Measure your content marketing efforts
Social

Define and Enable Your Social Strategy

Speaker:
Sandy Gerber—CEO, NEXT Marketing Agency, Inc.

ON-DEMAND: View at your convenience for 12 months

Learn how a social strategy can help you meet your business and marcom goals. This class will teach you nine social strategy types, how to develop a social strategy, and the different levels of social coherence.

At the end of this class, you'll be able to:

  • Understand the nine types of social strategies
  • Determine your level of social coherence
Technology

How to Select the Right Digital Marketing Technology

Speaker:
Tony Byrne—Founder & President, Real Story Group

ON-DEMAND: View at your convenience for 12 months

Discover the myriad technologies available for multichannel digital marketing, with a special emphasis on marketing automation suites and platforms, social media marketing and intelligence tools. You'll learn about the five key do's and don'ts to help you find the best solution for your needs and make the right technology selection decisions.

At the end of this class, you'll be able to:

  • Align marketing and IT to make better decisions
  • Understand five key points to consider when selecting marketing technology
  • Avoid common bad habits of the technology selection process
Buyer Personas

Buyer Personas: Don't Create Content Without Them

Speaker:
Tommy Landry—President & Founder, Return On Now

ON-DEMAND: View at your convenience for 12 months

This class will review what buyer personas are, how to use them, and why they are a crucial piece of a well-built content marketing strategy. You will gain usable insights to help improve your content strategy immediately.

At the end of this class, you'll be able to:

  • Discover what buyer personas are and why you need them
  • Create content with your buyer personas in mind
Websites

Why You Need a Proper Website

Speaker:
Jon Mikel-Bailey—Co-founder, Wood Street

ON-DEMAND: View at your convenience for 12 months

Discover why your marketing needs a center and why that center should be your website. This class will explain why, without a proper website, all the other pieces of your marketing mix simply roam around the digital world, confused and misguided.

At the end of this class, you'll be able to:

  • Discover the many purposes and benefits of an effective website
  • Implement the must-haves for a successful website
  • Determine the success or failure of your website
Search Marketing

The Value of Search Marketing

Speaker:
Tom Demers—Co-founder & Managing Partner, MeasuredSEM

ON-DEMAND: View at your convenience for 12 months

Learn how search marketing naturally intersects with other areas of your overall digital marketing strategy, how to better leverage search marketing to support other channels, and the best way to integrate search marketing into your overall digital marketing efforts to get an optimal return on your investments.

At the end of this class, you'll be able to:

  • Discover the value of search engine optimization (even if no one is searching for your product)
  • Determine how much money to invest in search
  • Implement best practices for search marketing
Advertising

Online Advertising in a Nutshell

Speaker:
Peter Platt—President, PSquared Digital

ON-DEMAND: View at your convenience for 12 months

In this class, you'll gain actionable knowledge about the different forms of online advertising (banners, email, search, and more). Learn how they work, where they fit, and what results you can expect.

At the end of this class, you'll be able to:

  • Identify opportunities to leverage online advertising
  • Engage with your audience at each step of the sales cycle
  • Understand how mobile fits in with other forms of online advertising
Mobile

Mobile Is the New Social

Speaker:
Carissa Ganelli—CEO, LightningBuy

ON-DEMAND: View at your convenience for 12 months

Learn why mobile should be a key component in the marketing mix (along with email, website, and SEO/SEM); why it should have prominence and not be just an afterthought; and how many parts of the marketing mix must be optimized for mobile.

At the end of this class, you'll be able to:

  • Explain why mobile is an essential part of your marketing plan
  • Understand how consumer behavior differs on mobile
Measurement

Measure ROI for Digital Campaigns

Speaker:
Dan Soschin—Associate Director Interactive Marketing, American Public University System

ON-DEMAND: View at your convenience for 12 months

In this class, we'll discuss what ROI means (beyond return on investment), how you can establish simple methods for measuring the ROI of your digital campaigns, and provide a better understanding of how to capture and record the success (or failure) of a digital campaign.

At the end of this class, you'll be able to:

  • Measure the ROI of your digital marketing campaigns
  • Explain the importance of measuring ROI
  • Establish tracking and reporting for your campaigns

Carissa Ganelli

Carissa Ganelli is the CEO of LightningBuy, a mobile commerce platform that converts mobile traffic to revenue and drives impulse purchase behavior from mobile devices. Carissa earned her ...

Dan Soschin

An active blogger and speaker on social media, analytics, and marketing automation, Dan Soschin manages American Public University System's digital and social marketing. He has appeared at several ...

Jay Swansson

Jay is the CEO and Co-founder of iAquire, a digital marketing agency based in New York City and Phoenix. After graduating from law school, Jay joined Text ...

Joe Griffin

In 1997, Joe Griffin co-founded one of the search industry's first firms, Submitawebsite.com. In early 2001, Joe joined iCrossing as director of Strategy and then became vice president ...

Jon-Mikel Bailey

Before co-founding Wood Street in 2002, Jon-Mikel Bailey worked in sales, marketing, and business development for technology and marketing firms. A popular speaker, he gives seminars on ...

Peter Platt

Peter Platt is a 25-year veteran of the agency business and has been involved in Internet marketing since the early 1990s and was also one of ...

Sandy Gerber

For more than 20 years, Sandy Gerber has been creating "BRAND CHATTER™" for companies across North America, including well-known companies such as Molson Canada, BCLC, TD Canada ...

Tom Demers

Tom Demers is a co-founder of and managing partner at MeasuredSEM. Tom has several years of experience in online marketing, most recently as the director of Marketing ...

Tommy Landry

Tommy P. Landry has more than 20 years of experience in marketing and business strategy at companies ranging from startups to enterprise. Tommy has founded three businesses ...

Tony Byrne

As founder and president of Real Story Group, Tony Byrne oversees all of Real Story Group's technology streams. In 2001, Tony founded CMS Watch, which evolved into a ...