• Available Now: On-demand
  • Duration: 106 minutes
  • Number of classes: 11
  • Cost: $199 | You Pay: $199
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This course contains 11 classes designed for marketers and e-tailers looking to improve their marketing skills with a keen focus on e-commerce—from triggered emails that will make the cash register ring to important considerations for building a mobile app.

We'll provide you with a jumping-off point to boost your e-commerce marketing efforts and sales. You'll learn how to use the advanced features in your e-commerce platform, increase your conversion rates with video marketing, choose the best keywords to optimize for search engines, reduce shopping cart abandonment, drive more mobile traffic, create a seamless shopping experience both online and offline, and much more.

How does it work?

Our E-Commerce course includes 11 classes (each 6–13 minutes long). All classes are recorded and available online, anytime, on your computer or mobile device. Watch them at your convenience.

For each class, you'll have access to the class lecture (streaming media), as well as several types of support materials: the slide deck (PDF), the audio track (MP3, so you can listen to the lectures on other devices), a transcript (PDF), and a "cheat sheet" (PDF). Once you view all of the classes, you can download a Certificate of Completion (PDF).

E-Commerce includes these 11 classes:


Is It Time to Upgrade Your E-Commerce Platform?

Alex Mulin—Head of Sales and Marketing, X-Cart

ON-DEMAND: View at your convenience for 12 months

Technology moves fast and so must you. In this class, you'll learn about some of the advanced features e-commerce platforms can provide to help you drive more online sales and create a better user experience for your customers. We'll discuss the benefits of these features and how to easily integrate them into your site.


What to Consider Before You Build Your E-Commerce Mobile App

Marc Alringer—President, Seamgen

ON-DEMAND: View at your convenience for 12 months

Mobile applications have revolutionized the effectiveness of e-commerce. Now, marketers are faced with a stream of completely different strategic decisions regarding application development. In this class, we'll discuss the differences and advantages between HTML 5, native, and hybrid, as well as how to choose a software development partner.


Strike a Balance Between Merchandising and Branding

Brent Niemuth—President and Chief Creative Officer, J. Schmid & Associates

ON-DEMAND: View at your convenience for 12 months

How do you attract new customers to your e-commerce website—do you immediately hit visitors with a focus on selling products or feature your brand story? Human behavior helps dictate what your website visitors will find most attractive. In this class, you'll learn how to appeal to these fundamental instincts and create an online experience that will encourage sales and delight anyone who visits your site.


Turn Browsers Into Buyers With Video Marketing

Russ Somers—Vice President of Marketing, Invodo

ON-DEMAND: View at your convenience for 12 months

Online videos can increase conversion rates up to two to five times for e-tailers; but how does it work, and how do you get started? In this class, you'll learn tested video marketing tips and best practices. You'll walk away with a framework for determining when to create and when to repurpose video content, maximizing video views through effective merchandising, and measuring the key metrics that have an impact on sales.


Choose the Right SEO Keywords for E-Commerce Websites

Janet Driscoll Miller—President and CEO, Search Mojo

ON-DEMAND: View at your convenience for 12 months

Choosing keywords to optimize an e-commerce site isn't the same as it is for other types of websites. Think about it: an e-commerce website might have thousands of products—how can you begin to optimize for each? In this class, we'll cover important considerations for choosing the right keywords for your e-commerce SEO efforts.


Streamline Checkout to Reduce Shopping Cart Abandonment

Jim Davidson—Manager of Marketing Research, Bronto Software

ON-DEMAND: View at your convenience for 12 months

Shopping cart abandonment rates average more than 70%, and e-commerce executives know that the majority of shoppers will leave the checkout process before completing it. In this class, you'll learn about the best practices for abandoned cart strategies, what causes shopping cart abandonment, and how to reduce abandonment with better messaging and optimal timing.


Use Content Marketing to Spark Customer Action

Christine Perkett—CEO, PerkettPR

ON-DEMAND: View at your convenience for 12 months

It's no secret that having consistent, engaging content across multiple channels is important for brand awareness. But, is your content driving leads and sales? In this class, you'll learn how content can elicit action from prospects and customers to click through, purchase, and return in the future. We'll discuss how interesting, creative content can provide your customers with a better shopping experience.


Reach Consumers Where They Are With Converged Media

Sam Decker—Co-founder and CEO, Mass Relevance

ON-DEMAND: View at your convenience for 12 months

With the increase in media consumption across multiple channels and devices, what can brand marketers do to reach their target consumers where they are? The answer is converged media. Discover the tools needed to successfully integrate real-time social content across paid, earned, and owned media, and effectively reach consumers across multiple devices, channels, and screens.


Triggered Emails That Will Make Your Cash Register Ring

Reggie Brady—President, Reggie Brady Marketing Solutions

ON-DEMAND: View at your convenience for 12 months

Emails triggered by a customer's actions can significantly enhance the relevance of your email communications, which, in turn, help in generate sales. The beauty of automated messaging is that you can design a program once, and let it work its magic over an extended period of time. In this class, you'll view examples of four types of trigger emails, and learn how to apply each to your email programs.


Drive More Mobile Traffic—and More Mobile Sales

Kyle Lacy—Senior Manager, Content Marketing and Research, ExactTarget

ON-DEMAND: View at your convenience for 12 months

Mobile marketing can help drive product interest, but conversion to actual purchases has lagged behind. This class will provide you with solutions to overcome these challenges so you can create a mobile consumer experience that is fast, efficient, and ultimately results in instant purchases.


How to Create a Frictionless E-Commerce Experience

Kyle Lacy—Senior Manager, Content Marketing and Research, ExactTarget

ON-DEMAND: View at your convenience for 12 months

What applications and opportunities are available for brands to integrate the in-store experience with the online experience? In this class, we'll discuss how technology developments can bridge the divide between online and offline retailing, as well as create a frictionless commerce and the ultimate experience for your customers.

Alex Mulin

Alex Mulin started his career at X-Cart in 2002 as a technical support engineer and is now head of X-Cart's Sales and Marketing team. With ...

Brent Niemuth

Brent Niemuth is the creative director and brand evangelist for J.Schmid & Associates, a direct marketing agency that specializes in building bold brands. Brent has ...

Christine Perkett

Christine Perkett is the CEO of PerkettPR and a marketing and brand advisor to companies worldwide. Traackr named her one of the Top 25 Authorities Moving PR ...

Janet Driscoll Miller

Janet Driscoll Miller is president and CEO of Marketing Mojo (formerly Search Mojo). With more than 12 years of search engine optimization (SEO) experience, Janet has spoken ...

Jim Davidson

An expert in email, mobile, and social strategies, Jim Davidson brings more than 14 years of experience in online marketing and managing email and cross-channel ...

Kyle Lacy

Kyle Lacy is senior manager of content marketing and research for ExactTarget, a global marketing software provider. He is the author of three books: Twitter ...

Marc Alringer

Providing the technical direction, vision, and leadership for Seamgen, Marc Alringer has more than 20 years of information technology development and management experience in the ...

Reggie Brady

Reggie Brady is an email marketing consultant who focuses on helping clients improve their email strategies and quantify their return on investment. Over her career ...

Russ Somers

Russ Somers leads Invodo's research efforts, analyzing data from across the client base and the broader market to understand how to most effectively create, merchandise, and measure ...

Sam Decker

Sam Decker is co-founder and CEO of Mass Relevance, a social experience platform that discovers, filters, and displays real-time content anywhere. Prior to Mass Relevance, ...