Customer Relationships

  • Available Now: On-demand
  • Duration: 107 minutes
  • Number of classes: 11
  • Cost: $199 | You Pay: $199
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This course contains 11 classes designed to help you improve your relationships with past, present, and future customers. Get insights on everything from how to craft unique value and selling propositions to using social media to strengthen customer engagement.

You'll learn how to cultivate brand advocates, fix broken customer relationships, and increase brand loyalty.

How does it work?

Our Customer Relationships course includes 11 classes (each 7–11 minutes long). All classes are recorded and available online, anytime, on your computer or mobile device. Watch them at your convenience.

For each class, you'll have access to the class lecture (streaming media), as well as several types of support materials: the slide deck (PDF), the audio track (MP3, so you can listen to the lectures on other devices), a transcript (PDF), and a "cheat sheet" (PDF). Once you view all of the classes, you can download a Certificate of Completion (PDF).

Customer Relationships includes these 11 classes:


Create a Winning Value Proposition That Strengthens Your Brand

Martha Guidry—Principal, The Rite Concept

ON-DEMAND: View at your convenience for 12 months

Your unique value proposition (UVP) is simply who you are as a company. It comprises your business' personality and identity based on a key area of strength. A UVP will guide you through challenges and opportunities, and serves as a great basis for making decisions. This class will help you create a winning value proposition for your business!


Craft a Unique Selling Proposition to Set You Apart

Martha Guidry—Principal, The Rite Concept

ON-DEMAND: View at your convenience for 12 months

Having a unique selling proposition (USP) sets you apart from competitors and helps you focus energy on creating things that cater to your ideal customer group. A good USP makes your unique value proposition relevant to its target audience, creating a desire for your product or service. This class discusses the key steps to crafting a winning USP!


Five Buying Insights That Will Help You Sell More

Adele Revella—President, Buyer Persona Institute

ON-DEMAND: View at your convenience for 12 months

It's almost like cheating, akin to getting the exam questions weeks before the final. Marketers leverage buyer personas to understand exactly how, when, and why buyers make the decisions marketers want to influence. Discover five buying insights that will help you segment your audience and persuade them to choose your brand!


Use Social Media to Strengthen Your Customers' Experience and Keep Them Loyal

Linda Ireland—Co-Owner and Partner, Aveus, LLC

ON-DEMAND: View at your convenience for 12 months

With new social media platforms constantly evolving, how can you leverage them to strengthen your customer experience? In this class, you’ll learn to identify which social platforms are right for you, what customers expect from them, and what you can do to strengthen the customer experience on each platform.


Three Tried-and-True Customer Experience Measurement Methods

Linda Ireland—Co-Owner and Partner, Aveus, LLC

ON-DEMAND: View at your convenience for 12 months

Is your customers' experience making money for your organization or costing you money? How can you know? This class shares three tried-and-true secrets that help you measure the effectiveness of your customers' experience in driving business results.


Build Customer Loyalty: Three "Must Do" Strategies

Jill Griffin—CEO, The Loyalty Maker

ON-DEMAND: View at your convenience for 12 months

Every firm says it wants customer loyalty, but most lack the foundational strategies to drive it. This class takes a unique look at loyalty through the eyes of the customer and provides three proven methods you can apply immediately to make your customers fiercely loyal!


How to Turn Customers Into Brand Advocates

Mack Collier—Social Media Strategist

ON-DEMAND: View at your convenience for 12 months

Brand advocates have the power to influence whether their peers buy your products or services. In this class, discover the steps you need to get your customers to love your brand and become your strongest advocates. Learn how to recognize the fans you already have, the power of engaging with them, and what type of content you should create to earn fans.


Relationship Blind Spots You Can't Afford to Have

Thomas Cates—President, The Brookeside Group, Inc.

ON-DEMAND: View at your convenience for 12 months

Are you accurately assessing the strength of your customer relationships? Learn how to identify and save your at-risk accounts, cross-sell to your existing accounts, and profitably grow your business by leveraging the six dimensions of great business relationships.


Three Action Steps to Retain and Re-engage Existing Customers

Jerry Jao—CEO and Co-Founder, Retention Science

ON-DEMAND: View at your convenience for 12 months

Research has shown that existing customers spend 33% more, on average, than new customers. What are you doing to retain your existing customers? This class tells you why you need to invest in retention marketing and provides tips to retain and create more relevant reengagement with your existing customers.


How to Use Mobile to Retain Customers and Increase Loyalty

Carissa Ganelli—CEO and Founder, LightningBuy

ON-DEMAND: View at your convenience for 12 months

As mobile continues to explode, brands can't ignore mobile users. Showcasing best practices, this class covers the three things you need to consider in your mobile strategy in order to increase multi-channel customer loyalty.


Customer Winback: How to Win Back Lost Customers

Jill Griffin—CEO, The Loyalty Maker

ON-DEMAND: View at your convenience for 12 months

In this class, learn the "CPR" for reviving lost customers and getting them spending again. Hear tips on how to determine which customers are worth winning back, how to activate a CPR plan of your own, and how to use results to prove "winback" works in keeping your customers loyal.

Adele Revella

Adele Revella is the author of The Buyer Persona Manifesto (Buyer Persona Institute, 2014, second edition) and co-author of For Compelling Content, Let Your Buyers Be Your Guide ...

Carissa Ganelli

Carissa Ganelli is the CEO of LightningBuy, a mobile commerce platform that converts mobile traffic to revenue and drives impulse purchase behavior from mobile devices. Carissa earned her ...

Jerry Jao

Jerry Jao is the co-founder and CEO of Retention Science, a Retention Automation Platform that enables online businesses to intelligently reengage existing customers to maximize customer retention. Formerly, ...

Jill Griffin

Jill Griffin is the CEO of The Loyalty Maker, a loyalty research, seminar, and consulting firm founded in1988. She is the author of Taming the ...

Linda Ireland

Linda Ireland is co-owner and partner at Aveus, a boutique consulting firm that helps bold leaders under stress make rewarding change. Linda's book Domino (Aveus Publishing, 2009) covers ...

Mack Collier

Recognized by Forbes as one of the Top 25 Social Media Marketers in the World, Mack is a digital marketing and content strategist that helps companies of ...

Martha Guidry

Martha Guidry is a motivational speaker, author, consultant, researcher, and concept/branding expert. She combines humor and real-life examples to bring ideas to light in an approachable and relevant ...

Thomas Cates

Tom Cates is the founder and president of The Brookeside Group, Inc., a consulting, management, and technology firm that focuses on helping B2B companies build excellent client relationships. ...