Customer-Centric Marketing

  • Available Now: On-demand
  • Duration: 85 minutes
  • Number of classes: 8
  • Cost: $199 | You Pay: $199
  • See our group discounts for 2+
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This course contains 8 classes designed to help you create or refine your customer-centric marketing efforts. You'll gain insights into enhancing customer engagement and driving revenue through smart marketing tactics.

You'll learn how to use a customer-centric approach to your advantage through skillful management of your CRM tool and savvy multichannel marketing.

How does it work?

Our Customer-Centric Marketing course includes 8 classes (each 9–13 minutes long). All classes are recorded and available online, anytime, on your computer or mobile device. Watch them at your convenience.

For each class, you'll have access to the class lecture (streaming media), as well as several types of support materials: the slide deck (PDF), the audio track (MP3, so you can listen to the lectures on other devices), a transcript (PDF), and a "cheat sheet" (PDF). Once you view all of the classes, you can download a Certificate of Completion (PDF).

Customer-Centric Marketing includes these 8 classes:

BASICS

Shift to Customer-Centric Marketing to Gain a Competitive Advantage

Speaker:
Douglas Leather—CEO, REAP Consulting

ON-DEMAND: View at your convenience for 12 months

Gaining a real and meaningful competitive advantage in today's world requires a customer-centric approach, focusing on the drivers of customer value management. Learn what customer centricity really is, why it's such an important principle to implement, and its role in helping you drive superior business performance.

RELEVANCY

The 4 Ps Are Over: Learn What's Relevant Today

Speaker:
Stephen T. Hurley—Managing Director, Solutions Insights, Inc.

ON-DEMAND: View at your convenience for 12 months

For years, marketers have followed the principles of the 4 Ps (product, place, price, and promotion), but are they still relevant in a world of social media, mobile communications, and changing demographics? Discover why the 4 Ps are outdated, and explore several alternative methods that will bring your marketing efforts more in line with today's environment.

ANALYTICS

Use Advanced Multichannel Marketing Analytics to Target Your Best Customers

Speaker:
Pelin Thorogood—President and CEO, Anametrix

ON-DEMAND: View at your convenience for 12 months

With each click or transaction, customers leave a trail of data behind. That data helps crack the customer code for marketers seeking new clients and to increase the loyalty of current clients. Learn how segmentation and correlation discovery techniques, as well as leveraging multichannel data, can help identify your best customer segments and the factors that drive customer loyalty.

LISTENING

New Ways of Listening to Hear the Needs of Your Customers

Speaker:
Larry Weber—Chairman and CEO, Racepoint Global

ON-DEMAND: View at your convenience for 12 months

Today, listening to your customers goes beyond customer-satisfaction forms to include social media monitoring, private online customer community engagement, and analysis of customers' digital body language. Learn how you can use each tool separately and together to enhance customer engagement, drive revenue, and foster customer collaboration.

MESSAGING

How to Develop Customer-Centric Content and Targeted Messaging

Speaker:
Larry Weber—Chairman and CEO, Racepoint Global

ON-DEMAND: View at your convenience for 12 months

Delivering the right content and messaging is key to your customer-centric marketing. Learn how to use real-time customer data—including site-browsing activity, social behavior, and email engagement—to drive more personalized marketing messages that lead to more sales for your company.

DATA

How to Mine Your CRM Data to Enhance Engagement

Speaker:
Cyndi Greenglass—Senior Vice President, Strategic Solutions, Diamond Marketing Solutions

ON-DEMAND: View at your convenience for 12 months

You've invested in the system, you've got the data, but now what do you do with it? Learn three effective ways to use your CRM to nurture customer relationships, how to set up effective drip and nurture campaigns, and the top five engagement tactics you can start implementing right away.

EFFICIENCY

Five Tips to Drive Conversions From Your Best Customers

Speaker:
Russell Glass—CEO and Co-Founder, Bizo

ON-DEMAND: View at your convenience for 12 months

Are you implementing the most effective online strategies to make the 80–20 rule (80% of your business comes from 20% of your customers) a reality? This class covers easy-to-implement strategies for driving more business from your best customers, including why Lifetime Value (LTV) matters and the importance of segmenting your database to determine high vs. low LTV customers.

ANALYTICS

Measure, Refine, Repeat (or Not)

Instructor:
Douglas Leather—CEO, REAP Consulting

ON-DEMAND: View at your convenience for 12 months

This class will show you how to track the effectiveness and ROI of your customer-centric marketing. You'll learn how customer-centricity impacts business performance and how to identify and optimize the four drivers of customer value for greater results.