Event Marketing

  • Available Now: On-demand
  • Duration: 108 minutes
  • Number of classes: 11
  • Cost: $199 | You Pay: $199
  • See our group discounts for 2+
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This course contains 11 classes designed to help you improve your event-marketing strategies and execution. Get insights on everything from how to manage tradeshows like a pro and produce compelling online-event content, to the use of mobile technology at events.

You'll learn how to produce and exhibit at successful events, along with techniques for measuring your outcomes.

How does it work?

Our Event Marketing course includes 11 classes (each 7–13 minutes long). All classes are recorded and available online, anytime, on your computer or mobile device. Watch them at your convenience.

For each class, you'll have access to the class lecture (streaming media), as well as several types of support materials: the slide deck (PDF), the audio track (MP3, so you can listen to the lectures on other devices), a transcript (PDF), and a "cheat sheet" (PDF). Once you view all of the classes, you can download a Certificate of Completion (PDF).

Event Marketing includes these 11 classes:

TECHNOLOGY

Then & Now: How Today's Event Marketers Are Leveraging Technology

Speaker:
Julius Solaris—Founder & Editor, Event Manager Blog

ON-DEMAND: View at your convenience for 12 months

This class will showcase creative ways of developing, promoting and executing your events using modern technology. Get inspired to rejuvenate your event-marketing efforts with innovate tips you can put to use immediately!

PARTNERSHIPS

Partner with Speaker to Create Effective Events and Webinars

Speaker:
Kathy Bushman—Events/Training Content Director, MarketingProfs

ON-DEMAND: View at your convenience for 12 months

Forging successful partnerships with Speaker is crucial. This class will provide you with usable tips for finding, coaching, and building relationships with thought leaders. Working well with your presenters will lead to more successful events and a better ROI!

WEBINARS

A Step-by-Step Guide to Producing Webinars That Work

Speaker:
Anita Wehnert—Director of Strategic Partnerships, ReadyTalka

ON-DEMAND: View at your convenience for 12 months

This class will provide a step-by-step method for planning and managing a successful webinar that aligns with your business goals. You'll hear top tips for content development, production, promotion, and techniques for driving engagement and lead generation.

MANAGEMENT

Manage Tradeshows Like a Pro, Even if You Aren't One

Speaker:
Xara Gobhai—Event Jedi, XG Consulting

ON-DEMAND: View at your convenience for 12 months

Does the thought of event management send you into panic mode? Rest assured you can manage your event logistics like a pro, even if you aren't one. This class will show you how to do just that by sharing some best practices to help you fine-tune the process with ease.

MOBILE

Enhance Your Events With Mobile Apps

Speaker:
Lawrence Coburn—CEO and Co-founder, DoubleDutch

ON-DEMAND: View at your convenience for 12 months

This class will examine the importance of using mobile technology at your events. We'll show you how mobile event apps can increase attendee engagement, get exhibitors the leads they crave, and help organizers optimize their events in real time.

LEAD GEN I

How to Get the Most Bang From Your Event Marketing Bucks

Speaker:
Xara Gobhai—Event Jedi, XG Consulting

ON-DEMAND: View at your convenience for 12 months

Long gone are the days of relying on a pretty booth with a flashy sign and freebies to generate leads. Today's world of event marketing necessitates that you devise a plan to promote, execute, track, measure, and follow up. This class will show you how to leverage event marketing to generate quality leads and, ultimately, sales!

SOCIAL

Twelve Tips to Generate Social Media Buzz at Your Next Event

Speaker:
Michael Thimmesch—Director of Customer Engagement, Skyline Exhibits

ON-DEMAND: View at your convenience for 12 months

Before you get lost in a sea of hashtags and ignored posts, this class will provide tactics you can use on each social channel to create a frenzy before, during, and after your event.

ENAGEMENT

How to Leverage Tradeshows as a Means to Engage with Your Prospects

Speaker:
Rob Murphy—Chief Marketing Officer, MC2

ON-DEMAND: View at your convenience for 12 months

With thousands of prospects on the show floor, how do you ensure you're spending time with the right people and disengaging from the wrong ones? Learn how to create personal connections, build trust, and foster meaningful relationships. We'll teach you tips and techniques to employ at your next trade show.

LEAD GEN II

Nine Ways Your Event Can Generate Leads

Speaker:
Susan Linman—Founder and President, Dunthorpe Marketing Group

ON-DEMAND: View at your convenience for 12 months

Events have always been considered an effective means for generating business, but, unfortunately, it doesn't always work out that way. This class will help you be proactive throughout the event process to ensure you meet your lead goals.

VIRTUAL

Why Virtual Events Should Be a Part of Your Marketing Toolkit

Speaker:
Xara Gobhai—Event Jedi, XG Consulting

ON-DEMAND: View at your convenience for 12 months

Learn how a virtual event can provide your attendees, exhibitors, and sponsors with the same valuable experience as a live event. Discover the benefits of virtual events, what to expect in the production process, how to attract and engage attendees, and steps to take after the event.

MEASUREMENT

How to Determine If Your Event Presence Was a Success

Speaker:
Susan Friedmann—President, The Tradeshow Coach

ON-DEMAND: View at your convenience for 12 months

Do you find it challenging to measure the success of your event? Can you prove that all of your hard work was worth the effort? In this class, you'll learn how to determine if your event hit the mark and achieved your goals.

Anita Wehnert

Anita Wehnert is focused on understanding market needs and working with partners to solve customer problems through integration. Before joining ReadyTalk, she gained firsthand experience ...

Julius Solaris

In 2007, Julius Solaris started the Event Manager Blog for event professionals, covering topics such as event planning, social media and events, event technology, event ...

Kathy Bushman

Kathy Bushman has been in the events business for more than 10 years. She currently manages a team that works with industry experts and consultants ...

Lawrence Coburn

Lawrence Coburn is the CEO and co-founder of DoubleDutch, a company that is embracing mobile and social to transform events and conferences worldwide. Lawrence is ...

Michael Thimmesch

For more than 25 years, Michael Thimmesch has helped establish Skyline Exhibits' brand, evolve its lead-generation program, and build its strong content marketing and social ...

Rob Murphy

Rob Murphy is the chief marketing officer of MC2—a nationally recognized leader in the exhibit and event marketing industry—and has been a vital member of ...

Susan Friedmann

Known as The Tradeshow Coach, Susan Friedmann, CSP (Certified Speaking Professional), is an internationally recognized expert and how-to coach who specializes in the trade-show industry. She contributes to ...

Susan Linman

Susan Linman has more than two decades of hands-on marketing experience. In 1996, Susan founded Dunthorpe Marketing Group, a full-service marketing firm that helps B2B ...

Xara Gobhai

Xara Gobhai has run events since she was a kid, but in more formal roles over the last 15 years, she has planned thousands of ...