Email Marketing

  • Available Now: On-demand
  • Duration: 2.5 hours
  • Number of classes: 15
  • Cost: $199 | You Pay: $199
  • See our group discounts for 2+
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This course contains 15 classes designed to help you create and implement a winning email marketing strategy. You'll walk away with best practices on everything from subject lines to testing and analytics.

You'll learn how to build a flexible content management process and utilize plain language to connect with your audience. You'll also understand how to incorporate audio, video, and blogs into your content strategy.

How does it work?

Our Email Marketing course includes 15 classes (each 6–16 minutes long). All classes are recorded and available online, anytime, on your computer or mobile device. Watch them at your convenience.

For each class, you'll have access to the class lecture (streaming media), as well as several types of support materials: the slide deck (PDF), the audio track (MP3, so you can listen to the lectures on other devices), a transcript (PDF), and a "cheat sheet" (PDF). Once you view all of the classes, you can download a Certificate of Completion (PDF).

Email Marketing includes these 15 classes:

SUBJECT LINES

Four Easy Steps to Killer Email Subject Lines

Speaker:
Parry Malm—Account Director, Adestra

ON-DEMAND: View at your convenience for 12 months

Keyword selection isn't just for SEO anymore! This class will take a look at the effect of specific trigger words on response metrics, and you'll walk away with a framework for subject-line testing to build your brand and drive response.

QUALITY ASSURANCE

Quality Assurance Tips to Boost Deliverability

Speaker:
Justine Jordan—Director of Marketing, Litmus

ON-DEMAND: View at your convenience for 12 months

Every marketer's worst nightmare is sending out an email with broken images and missing links that suppress deliverability and conversion, frustrating users and embarrassing brands. Learn why testing is so important, and gain tips for creating a consistent email experience to protect your reputation, improve deliverability, and maximize the return on your email investment.

DESIGN

Emails That Convert: Essentials of Top-Performing Message Design

Speaker:
Karen Talavera—President, Synchronicity Marketing

ON-DEMAND: View at your convenience for 12 months

Worried that your email messages or design templates are too long or too short? How do you get message design just right? Learn the fundamental building blocks and an essential blueprint for a successful message with the right mix of copy, images, and graphical elements for a deliverable, engaging, and responsive email that converts.

MOBILE

Use Responsive Design to Craft the Best Emails for Mobile Devices

Instructor:
Michelle (Miki) Klann—Co-Founder, Email on Acid

ON-DEMAND: View at your convenience for 12 months

Optimizing your outgoing emails for mobile is a must, but to do so, it's important to know how an email should be crafted to ensure the highest level of engagement with your content. In this class, you’ll learn about responsive design, template options, and best practices for email marketing on mobile.

NEWSLETTERS

Transform Your Email Newsletter From Ho Hum to Holy Cow

Instructor:
Skip Fidura—Client Services Director, dotMailer

ON-DEMAND: View at your convenience for 12 months

In this class, we'll look at best-in-breed e-newsletter ideas from more than 50 UK and US brands. You'll walk away with ideas on how to take your own program from ho-hum to holy cow.

SOCIAL MEDIA

Spice up Your Email Marketing With a Dash of Social Media

Speaker:
Luke Glasner—Principal, Glasner Consulting

ON-DEMAND: View at your convenience for 12 months

Learn how social media plays into your email marketing mix with an emphasis on subscriber engagement and retention; who is using social media and why; how to build email content using social media; and how to use social media to perform list growth and hygiene.

SUBSCRIBERS

Effective Tactics for Growing Your Email Subscriber List

Speaker:
Kath Pay—Email Marketing and e-CRM Specialist, Trainer, and Speaker, Plan to Engage

ON-DEMAND: View at your convenience for 12 months

In this class, you'll learn effective list-growth tactics that will enable you to add more subscribers to your email database.

TARGETING

Segment and Target Your Way to Email Marketing Success

Instructor:
Tim Watson—Founder, Zettasphere

ON-DEMAND: View at your convenience for 12 months

Intelligent use of email list segmentation and targeting is a driving force for continued inbox acceptance and revenue performance. In this class, we'll address the big questions behind segmentation and targeting strategy.

DELIVERABILITY

The Top 10 Things That Will Improve Your Email Deliverability Rate

Speaker:
Skip Fidura—Client Services Director, dotMailer

ON-DEMAND: View at your convenience for 12 months

When a receiving SMTP server returns an email delivery status code, your email service provider treats that email as delivered; however, many things can happen from there that will determine if the email gets to the intended recipient. This class reviews the top 10 things you should focus on to improve the chances of the intended recipient receiving your email.

GMAIL TABS

How to Trump Gmail's New Tabs and Get Your Emails Opened

Speaker:
Jon Miller—Co-founder and Vice President of Marketing, Marketo

ON-DEMAND: View at your convenience for 12 months

The new Gmail tabs (e.g., Primary, Social, and Promotions) have many marketers worried that their carefully crafted messages will end up in the "wrong" section of potential customers' inboxes. This class will share tips to ensure your messages get opened, read, and clicked on—and offer guidance on producing engaging email campaigns that trump the new Google tabs.

ENGAGEMENT

Plan A: Develop a Strategy to Keep Your Subscribers Engaged

Speaker:
Jordie van Rijn—Email Marketing Consultant, eMailMonday

ON-DEMAND: View at your convenience for 12 months

Inactive subscribers aren't adding any value to your email marketing. How do you keep your customers engaged and interested, and stop them from unsubscribing? In this class, you'll learn why a retention strategy is important, and how to understand your customers' tolerance level to avoid abandonment.

RE-ENGAGEMENT

Plan B: How to Re-Engage Your Inactive Subscribers

Speaker:
Jordie van Rijn—Email Marketing Consultant, eMailMonday

ON-DEMAND: View at your convenience for 12 months

In this class, we'll discuss tactics to keep your customers engaged. From understanding why they unsubscribe to how to re-engage and win them back, you'll be able to maintain a healthy list and learn how to grow it, too.

ANALYTICS

Your Email Analytics Dashboard and What You Can Deduce From It

Speaker:
Tamara Gielen—Email Marketing Consultant and Trainer, Plan to Engage

ON-DEMAND: View at your convenience for 12 months

Developing a standard report can provide loads of information that can be analyzed and applied to your future email marketing strategy. Learn what stats you should be looking at and how to apply them to improve your email strategy.

TESTING

Email Testing: Learn Why Some Campaigns Work and Others Flop

Speaker:
Tim Watson—Founder, Zettasphere

ON-DEMAND: View at your convenience for 12 months

Email testing is an important part of the email marketing process. This class will help you understand the concept on a very strategic level to help you in your future email campaign planning.

AUTOMATION

Personalize Your Customer Experience With Marketing Automation

Speaker:
Jon Miller—Co-founder and Vice President of Marketing, Marketo

ON-DEMAND: View at your convenience for 12 months

Marketers need to move from static lists to dynamic behavioral targeting. But, to offer such individualized content at scale, the proper system needs to be in place. Learn how behavioral targeting and campaign automation help solve the customization and scale issues and still create a one-to-one experience.

Jim Davidson

An expert in email, mobile, and social strategies, Jim Davidson brings more than 14 years of experience in online marketing and managing email and cross-channel ...

Jon Miller

Jon Miller leads strategy and execution for Marketo. Before co-founding Marketo, Jon was vice president of Product Marketing at Epiphany and held positions at Exchange Partners and Gemini ...

Jordie van Rijn

Jordie van Rijn is an email and dialogue marketing expert with more than 12 years of experience under his belt and the author of Email Marketing in ...

Justine Jordan

Justine Jordan is director of marketing at Litmus, where she leads content marketing, customer education, and research initiatives. Prior to joining Litmus, Justine led the creative services ...

Karen Talavera

Karen Talavera is an email marketing industry leader, consultant and educator with two decades of experience in data-driven digital marketing. She's the force behind the email training programs ...

Kath Pay

Kath lives and breathes email marketing, and is one of the World's Top 50 Email Marketing Influencers (Vocus, 2014). She devotes her time to developing ...

Luke Glasner

Luke Glasner is principal of Glasner Consulting, which offers clients digital marketing analysis and strategy in email, search, and social media. A nationally recognized speaker, Luke has presented ...

Michelle (Miki) Klann

Michelle Klann started developing websites in 1993 and has worked on projects for companies including Motorola, Dial Corporation, Cisco, Del Webb, and Visa International. In 2009, she ...

Parry Malm

Parry Malm is an iconoclastic digital marketer. From his base in London, he provides strategic insight to thousands of email marketers at global Fortune 500 & ...

Skip Fidura

Skip Fidura is a digital and direct marketer with more than 19 years of experience on the client, agency, and provider side. Prior to joining dotMailer in ...

Tamara Gielen

Tamara Gielen is a leading email marketing expert with more than 10 years of experience in e-CRM and email marketing. She ran email marketing at Cognos and ...

Tim Watson

Tim Watson has more than nine years of experience working within the email channel. In his consultancy role, he provides strategic support to brands on email communication ...