Channel Marketing for Marketers

  • Available Now: On-demand
  • Duration: 37 minutes
  • Number of classes: 5
  • Cost: $199 | You Pay: $199
  • See our group discounts for 2+
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This course contains 5 classes designed to help marketers get the most out of channel marketing efforts.

You'll learn how to select and work with the right kind of partners, as well as how to create successful co-marketing programs. You'll also understand how to motivate your partners and manage any potential conflicts.

How does it work?

Our Channel Marketing: Become a Better Channel Marketer course includes 5 classes (each 6–8 minutes long). All classes are recorded and available online, anytime, on your computer or mobile device. Watch them at your convenience.

For each class, you'll have access to the class lecture (streaming media), as well as several types of support materials: the slide deck (PDF), the audio track (MP3, so you can listen to the lectures on other devices), a transcript (PDF), and a "cheat sheet" (PDF). Once you view all of the classes, you can download a Certificate of Completion (PDF).

Channel Marketing: Become a Better Channel Marketer includes these 5 classes:

CHANNEL PARTNERS

Proven Methods to Find Great Channel Partners

Speaker:
Chris Ryan—CEO and Founder, Fusion Marketing Partners

ON-DEMAND: View at your convenience for 12 months

Once you've decided to generate revenue through a specific channel, you need to find potential channel partners. This class will discuss the best sources for finding new partners—including competitors, industry conferences and events, the Internet, and referrals from existing partners—and share the top strategies for attracting and retaining quality partners.

CO-MARKETING

Five Steps to Create Effective Channel Co-marketing Programs

Speaker:
Chris Ryan—CEO and Founder, Fusion Marketing Partners

ON-DEMAND: View at your convenience for 12 months

This class will discuss the five elements of successful co-marketing and how to put important metrics in place to measure sales volume, growth rate, product share, history of making quota, lead closure rate, and customer satisfaction.

MOTIVATING PARTNERS

Jump-Start Your Channel Program: How to Motivate Your Partners to Sell

Speaker:
Chris Ryan—CEO and Founder, Fusion Marketing Partners

ON-DEMAND: View at your convenience for 12 months

Learn how to work with channel partners to ensure that all touch points in the end-to-end marketing and sales process are handled professionally. Discover the strategies and techniques necessary to get your partners and their sales reps excited about your offers and equipped to drive leads and revenue.

MANAGING CONFLICT

Manage Channel Conflict for Maximum Revenue

Speaker:
Chris Ryan—CEO and Founder, Fusion Marketing Partners

ON-DEMAND: View at your convenience for 12 months

If managed properly, channel conflict can be a good thing; a lack of conflict can mean that your distribution channel is weak, partners are not pursuing deals aggressively, and you aren't making money. Learn how to manage conflict, create competition that benefits all parts of your business, and maximize channel revenue regardless of your distribution approach.

MAXIMIZING SUCCESS

Six Lessons to Increase Your Channel Marketing Success

Speaker:
Chris Ryan—CEO and Founder, Fusion Marketing Partners

ON-DEMAND: View at your convenience for 12 months

This class summarizes six lessons learned from an experienced channel marketer that will help you determine the best partners to work with and the most effective way to work with them. These lessons will set you up to reap the most rewards from your channel efforts.