Channel Marketing for Partners

  • Available Now: On-demand
  • Duration: 52 minutes
  • Number of classes: 6
  • Cost: $199 | You Pay: $199
  • See our group discounts for 2+
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This course contains 6 classes designed to help you be a better channel marketing partner/distributor.

You'll learn how to provide resources, programs, and support to foster positive, productive relationships with your marketing partners. You'll also understand how to empower your sales team, utilize social media to bolster your partnerships, and devise a mobile strategy that works.

How does it work?

Our Channel Marketing: Effective Selling Through the Channel course includes 6 classes (each 6–11 minutes long). All classes are recorded and available online, anytime, on your computer or mobile device. Watch them at your convenience.

For each class, you'll have access to the class lecture (streaming media), as well as several types of support materials: the slide deck (PDF), the audio track (MP3, so you can listen to the lectures on other devices), a transcript (PDF), and a "cheat sheet" (PDF). Once you view all of the classes, you can download a Certificate of Completion (PDF).

Channel Marketing: Effective Selling Through the Channel includes these 6 classes:

DEMAND

Which Resources Help Your Partners Drive Demand?

Speaker:
Heather K. Margolis—President and Founder, Channel Maven Consulting

ON-DEMAND: View at your convenience for 12 months

Social media, events, webinars, promotions, marketing automation ... the list goes on; but which resources truly help your partners drive demand, and which resources are they going to be able to execute themselves? This class will show you the resources you can simply and cost effectively create for your partners to help them drive demand.

ENGAGEMENT

Educate Your Partners to Better Market to End Customers

Speaker:
Heather K. Margolis—President and Founder, Channel Maven Consulting

ON-DEMAND: View at your convenience for 12 months

Your partners know their business better than anyone. When it comes to marketing that business, however, they rely on you to help them leverage today's sales and marketing best practices. Learn to develop marketing programs that are within your partners' capacity and will better engage your joint end customers.

MIND SHARE

Partner Sales: How to Grab Mind Share and Wallet Share

Speaker:
Christina Bauer—Partner Programs Manager, Brainshark

ON-DEMAND: View at your convenience for 12 months

Your distribution sales team supports hundreds of products; how can you quickly and effectively secure their mind share? Learn new strategies and technologies that make it easier than ever to effectively empower your channel sales teams, with an emphasis on what information to share, how to deliver it, and when to make it available.

COMMUNICATIONS

Break Through the Noise: How to Communicate with Partners Effectively

Speaker:
Heather K. Margolis—President and Founder, Channel Maven Consulting

ON-DEMAND: View at your convenience for 12 months

Your partners are bombarded every single day by communications, and it's important that you break through all of the noise. In this class, you will discover communication elements that will express important information without inundating your partners or communicating in ineffective ways.

SOCIAL MEDIA

How to Use Social to Improve Partner Engagement

Speaker:
Heather K. Margolis—President and Founder, Channel Maven Consulting

ON-DEMAND: View at your convenience for 12 months

You've worked hard to gain your partners' attention, and it's critical to stay top of mind and provide the information they crave on a regular basis. In this class, you'll learn how to leverage social media to better engage your partners.

MOBILE

Enable Channel Sales in a Mobile-Centric World

Speaker:
Christina Bauer—Partner Programs Manager, Brainshark

ON-DEMAND: View at your convenience for 12 months

Traditionally, a channel sales pitch is made up of your partner, your partner's customers, a laptop, and a conference room. Today, elevator pitches are taking place in elevators, with partners delivering your message via mobile phone or tablet device. Learn how this sales revolution creates a unique set of opportunities and challenges for your channel strategy.