Email Marketing Master Course

  • Available Now: On-demand
  • Duration: 6 hours
  • Number of classes: 11
  • Cost: $595 | You Pay: $595
  • See our group discounts for 2+
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The email marketing industry is projected to grow to over $6.5B in the next two years. Why? Because email is still the best way to get your message to customers and prospects. The fact that email marketing yields an average ROI of 4300% means that, as a vehicle for reaching people, email can't be beat.

MarketingProfs University's Email Marketing Master Course is an 11-class course that will ensure you're making the most of your email marketing programs and achieving an out of this world ROI.

You'll get an overview on how to create a blueprint for email marketing success. You'll learn how to convert more customers using behavior-based trigger emails, test your emails to get maximum effectiveness, nurture new leads with impressive onboarding messaging, build robust email lists through segmented targeting, gain subscribers who actually want to be on your list, and much, much more!

In summary, you'll learn to leverage what marketers consistently rank as the single most effective tool for awareness, acquisition, conversion, and retention.

Unlike many other online courses, MarketingProfs University isn't taught by a single facilitator, but by expert instructors who specialize in their own areas. Each class will provide you new insight from an instructor who lives, eats, and breathes the topic, like Karen Talavera from Synchronicity Marketing, Reed Pankratz from Finish Line, John Grimshaw from Digital Marketer, Pilar Bower from BlueHornet, Kiersti Esparza from Marketo, Tommy Walker from Shopify Plus, and more.

Together they'll not only provide invaluable instruction, but they'll answer your questions and network with you in our exclusive Email Marketing Master Course Facebook group.

All Email Marketing Master Course classes are 30–40 minutes long. All classes are recorded and available for viewing any time, on your computer or mobile device. Watch them at your convenience for 12 months.

For each class, you'll have access to the class lecture (streaming media), as well as several types of support materials: the slide deck (PDF), the audio track (MP3, so you can listen to the lectures on other devices), and class notes (PDF).

Email Marketing Master Course includes these 11 classes:

OVERVIEW

On the Edge of Email: Top Trends and Personalization

Speaker:
Reed Pankratz—Senior Email Digital Brand Strategist, Finish Line

ON-DEMAND: View at your convenience for 12 months

Email is the utility player of your marketing infield. It's a tool that can be used in a variety of ways, some of which extend far beyond the traditional inbox. For many businesses, email is a significant engagement, traffic, and revenue driver. In this class we'll not only take a look at top trends in the world of email but will examine best practices being used by today's savviest digital marketers.

By the end of this class, you'll be able to:

  • Understand and implement email marketing best practices
  • Identify trends in email marketing
  • Recognize the importance and impact of personalization
PLANNING

The Blueprint for Email Marketing Success

Speaker:
Karen Talavera—President, Synchronicity Marketing

ON-DEMAND: View at your convenience for 12 months

Broadcast? Segmented? Triggered? Confused about the types of email marketing campaigns your company should be sending? If you're struggling to create a realistic email marketing strategy and are tired of a "one size fits all" approach, this class is for you. You'll walk away with a clear blueprint for building your email program and an understanding of the rationale behind the message types, hierarchy, and priority that are a must for your business. You'll learn the components of a successful email messaging plan and how to map one of your own.

By the end of this class, you'll be able to:

  • Identify the five levels of email marketing campaigns that contribute to a comprehensive program
  • Know the importance of each email campaign level, the types of campaigns it includes, and how it is beneficial
  • Map an email messaging plan according to this layered blueprint approach
TESTING

Enhance Your Email Program With Segmentation and A/B Testing

Speaker:
Pilar Bower—Senior Manager, BlueHornet

ON-DEMAND: View at your convenience for 12 months

Enough of the "spray and pray" approach to email marketing. It's time to boost relationships with your email subscribers through a segment-driven strategy, and figure out what's working with A/B testing. Learn how to segment your list, from demographic data to engagement level to behavior and personas, and use that information to tailor email content. Then, we'll show you how to optimize your email program ROI through testing your emails so you can understand your subscribers' preferences.

By the end of this class, you'll be able to:

  • Segment your email list in several different ways
  • Determine which components to test within your emails and how to set up test campaigns
  • Track and analyze test results
AUTOMATION

How to Send Automated Email Campaigns That Get Results

Speaker:
Shayla Price—B2B Content Marketer

ON-DEMAND: View at your convenience for 12 months

Email automation often is considered an overused marketing tool. But when executed correctly, it can deliver extremely targeted messages to your audience. This class explores how to develop an email automation strategy, choose the right triggers, and create suitable workflows for your customers.

By the end of this class, you'll be able to:

  • Create an email automation strategy
  • Select behavioral triggers for your email campaigns
  • Build email workflows that match your customers' needs
SUBJECT LINES

The Subject-Line Equation: Formulas to Get Your Emails Opened

Speaker:
John Grimshaw—Senior Data Analyst, DigitalMarketer

ON-DEMAND: View at your convenience for 12 months

The subject line has only one job: to get your email opened. After all, your subscriber's inbox is a battleground where companies vie for the most important currency: attention. That's why a successful email marketing strategy begins with the right subject lines. Luckily, all good subject lines share a few recurring elements. In this class, learn the components of winning subject lines and how you can craft your own winners to ensure your emails get opened.

By the end of this class, you'll be able to:

  • Recognize and apply the eight components of email subject lines
  • Make sure your subject lines are doing only one job (and doing it well)
  • Get a consistent 8% lift in opens for your most important emails
PEOPLE

Customers Trump Analytics: Why Email Marketing Is About People, Not Metrics

Speaker:
Michael Barber—Founder, Barber & Hewitt

ON-DEMAND: View at your convenience for 12 months

When it comes to email marketing, most marketers focus on the numbers: opt-ins, open rates, clickthroughs, and conversions. It's time to shift that focus to your customers because they are begging you for better emails. Class insights will include email trends, research, strategy, planning, execution, integration (content, social, offline). We will also dive into specific examples of email branding, acquisition, loyalty, and retention strategies, covering best practices as well as advanced tactics. There's a lot here, so be ready to learn!

By the end of this class, you'll be able to:

  • Grasp the history of email marketing and how its past has shaped the future of the industry
  • Select the proper tools to make your email marketing more successful
  • Springboard your own email marketing success, using examples of brands doing email well
COPYWRITING

Take Your Email Copy to the Next Level

Speaker:
Nicole Knoll—Digital Marketing Strategist

ON-DEMAND: View at your convenience for 12 months

Customers who subscribe and open your emails think you can help them solve a problem or fulfill a need, yet most marketers still write emails that focus on what they want customers to do and not on what they can do for the customer. In this class, learn to write email copy that effectively communicates benefits to customers and increases conversion rates. Discover the components of great email copy, tone-of-voice approaches, and call-to-action best practices.

By the end of this class, you'll be able to:

  • Prioritize email content according to what provides your target audience with the most value
  • Connect with your customers using the right tone of voice
  • Implement call-to-action best practices that increase conversion rates
NURTURING

How to Crawl, Walk, and Run to Create Effective Email Nurture Programs

Speaker:
Manu Grossi—Digital Marketer, Response Capture

ON-DEMAND: View at your convenience for 12 months

Nurturing programs are a fantastic means for bringing customers through the funnel, in theory. But in practice, they're often mismanaged and implemented poorly. Avoid the execution treadmill that goes nowhere. Learn to first crawl, then walk, and, ultimately, run to create email nurture programs that move your leads across the buying cycle swiftly and with purpose. This class will help you adopt email best practices so your business communications are relevant and welcomed by subscribers.

By the end of this class, you'll be able to:

  • Recognize best practices for building killer emails and getting them to the right people
  • Initiate email nurturing programs, even if you haven't tried the tactic before
  • Master nurturing programs like a seasoned pro
MISTAKES

Eight Mistakes Email Marketers Make

Speaker:
Mike Madden—Demand Generation Program Manager, Marketo

ON-DEMAND: View at your convenience for 12 months

Even the most seasoned email marketers sometimes make cringe-worthy flubs. The kind that turn readers off or weaken the email experience. But if you don't know what the biggest mistakes are, how can you avoid them? In this class, you'll learn the eight most common pitfalls in email marketing, from email deliverability to writing subject lines to email design and more!

By the end of this class, you'll be able to:

  • Optimize subject lines and email design
  • Explain why deliverability just can't be ignored
  • Determine which email metrics are true indicators of success
LANDING PAGES

The Fundamentals of Landing-Page Optimization for Email Marketing

Speaker:
Alex Birkett—Growth Marketing Manager, ConversionXL

ON-DEMAND: View at your convenience for 12 months

This class covers the fundamentals of landing-page optimization, clearing up common misconceptions to help you get the most out of your email capture landing pages. Discover when to create broad tests versus when to iterate, understand where the landing page fits into the broader customer journey, and know which tools to use to easily create landing pages and tests.

By the end of this class, you'll be able to:

  • Test concepts against each other for maximum impact
  • Maintain "scent" and keep a user energized between clicks
  • Get buy-in for landing-page optimization with colleagues and clients
MOBILE

Going Mobile: Email Marketing in a Smartphone World

Speaker:
Andy Tweddle—Content Marketing Manager, Distilled

ON-DEMAND: View at your convenience for 12 months

Have you ever been scanning emails on your smartphone, only to find several of them have tiny type and fiddly links? You're not alone, and it's emails such as this that are killing open rates and click-through rates. In this class, learn how to make your email marketing just as powerful and useful on mobile devices (and, indeed, tablets) as it is on the desktop with compelling and skimmable copy that grabs the attention of mobile users.

By the end of this class, you'll be able to:

  • Create full email experiences that are optimized for mobile, tablets, and the desktop
  • Write compelling and skimmable copy that will grab the attention of busy mobile users
  • Design a subscriber journey that matches the multiple-device lifestyle of your audience

With your registration to Email Marketing Master Course, you'll also receive these two Best of MPU classes:

BEHAVIOR

Behavioral Email: If This Then That

Speaker:
Jimmy Daly—Head of Content, Vero

ON-DEMAND: Access today!

Using simple event tracking, marketers can personalize emails on a nearly one-to-one basis for the ultimate in pinpoint customization. This class takes a closer look at using behavioral tracking and dynamic segmentation for e-commerce, software as a service (SaaS), publishers, and bloggers.

You will learn:

  • Which events to track and how to track them
  • To discover the power of simple behavioral emails
  • How to segment email lists based on behavior and data
WELCOME EMAILS

The Princess Bride Formula for Welcome Emails That Make Valuable First Impressions

Speaker:
Janet Choi—Marketing Manager, Customer.io

ON-DEMAND: Access today!

The welcome email is one of the most important marketing emails. They typically not only generate four times the open rate and five times the clickthrough rate as other types of emails, but also provide a crucial opportunity to develop subscriber relationships and long-term value. In this class, we'll walk you through The Princess Bride formula for creating amazing welcome emails.

By the end of this class, you'll be able to:

  • Understand the psychology behind what makes a welcome email effective
  • Utilize a simple copywriting formula to ensure your welcome email doesn't sound like an impersonal form letter
  • Discover new opportunities for leveraging welcome emails in your business

As a Email Marketing Master Course student, you'll also receive these free course materials (over $700 value):

  1. A 3-month MarketingProfs PRO membership or a 3-month extension if you are already PRO (a $99 value)*
  2. An all-new MarketingProfs How-To Guide—coming soon! (a $49 value)
  3. PRO Seminar: Email Design for Non-Designers (a $129 value)
  4. PRO Seminar: Eight Easy Ways to Amp Up Your Email List Growth (a $129 value)
  5. Take 10 Video Tutorial: Four Ways to Increase Your Email Clickthrough Rates (a $10 value)
  6. Take 10 Video Tutorial: Reduce Your Email Bounce Rate (a $10 value)
  7. Take 10 Video Tutorial: Shed Light on Email Traffic With Google Analytics (a $10 value)
  8. Take 10 Video Tutorial: Email Marketing Strategies—Out With the Old, In With the New (a $10 value)
  9. Plus, 2 popular bonus classes hand-picked from previous courses. You can access the recordings as soon as you register (a $258 value)

*Corporate PRO memberships and group MPU ticket purchasers are not eligible for the complimentary PRO membership or extension.

Alex Birkett

Alex Birkett is a Growth Marketing Manager at ConversionXL. He holds a bachelor degree in strategic communication from the University of Wisconsin. Alex lives in Austin, Texas and ...

Andy Tweddle

Andy Tweddle works as a content marketing manager at Distilled, where his role allows him to take on all kinds of digital marketing challenges, but it's email ...

John Grimshaw

John Grimshaw is DigitalMarketer's senior data analyst, responsible for using data to drive business growth. His background, however, is rooted in email marketing; John has sent and analyzed ...

Karen Talavera

Karen Talavera is an email marketing industry leader, consultant and educator with two decades of experience in data-driven digital marketing. She's the force behind the email training programs ...

Manu Grossi

Manu Grossi is a digital marketer, specializing in demand generation, lead nurturing and email automation. He helps B2B organizations make more money by optimizing existing outreach efforts ...

Michael Barber

Michael Barber is the founder of digital consultancy Barber & Hewitt. He is a passionate teacher of all things digital, believing that you only grow when you ...

Mike Madden

Mike Madden is a Demand Generation Program Manager at Marketo. He works on email strategy, execution, and analysis. He was formerly with Fisher Investments and Merk Investments. ...

Nicole Knoll

Nicole Knoll is a digital marketing strategist with expertise in social media strategy, email marketing, and SEO. She has been helping nonprofits, start-ups, and B2B marketers leverage ...

Pilar Bower

Pilar Bower has more than 10 years of experience in the email channel. As part of the cross-channel team at Red Door Interactive, she led the email/customer ...

Reed Pankratz

Reed is a marketing professional working for Finish Line in the company's Digital Marketing group. Throughout his professional career, Reed has worked agency-side and in-house gaining experience in ...

Shayla Price

Shayla Price is a B2B content marketer. She lives at the intersection of digital marketing, technology, and social responsibility. Shayla contributes to several publications, including Entrepreneur, Huffington Post, ...

Testimonials

If you want an amazing session on the current trends, logistics, A-to-Z on email marketing, you MUST take this course. Best 6 hours you will spend in your worklife. AWESOME!!

Mary Sherwin

There is something to learn regardless of your experience level.

Elizabeth McConnell

The classes are quick and informative. You can download all the slides, notes, and audio so you can keep referring to them when you need to.

Shane Hensley