Marketing Project Management Essentials

  • Available Now: On-demand
  • Duration: 7 hours
  • Number of classes: 13
  • Cost: $595 | You Pay: $595
  • See our group discounts for 2+
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Marketers are uniquely required to use both sides of their brains; they need to be able to produce both creative, outside-the-box ideas, and analytical, number-crunched reports. However, this constant multi-tasking creates added stresses when it comes to time and project management. These are areas in which many marketers find themselves sadly lacking formal training. There's always more to do with less and less time. That's why our latest course offering is perfect for the busy marketer.

MarketingProfs University's Marketing Project Management Essentials is a 13-class course that will make you more productive and efficient, and ensure you move more projects through the pipeline, no matter their size or level of complexity.

You'll learn how to apply growth hacking to your existing marketing strategy, implement more efficient internal systems, leverage agile marketing, execute a killer campaign postmortem, improve your emotional intelligence, discover the advantages of spreadsheets and automation, and much, much more!

Unlike many other online courses, MarketingProfs University isn't taught by a single facilitator, but by expert instructors who specialize in their own areas. Each class will provide new insight from an instructor who lives, eats, and breathes the topic, like Andrea Fryrear from Fox Content, Chris Mack from Spokal, Rochelle Broder-Singer from RB Editing & Writing, Nathan Ellering from CoSchedule, Shannon Ware from Virtual Collective, Kevan Lee from Buffer, Phaedra Hise from Media103, and Kyle Eliason from Portent, Inc.

Together they'll not only provide invaluable instruction, but they'll answer your questions and network with you in our exclusive Marketing Project Management Essentials Facebook group.

All Marketing Project Management Essentials classes are 30–60 minutes long. All classes are recorded and available for viewing any time, on your computer or mobile device. Watch them at your convenience for 12 months.

For each class, you'll have access to the class lecture (streaming media), as well as several types of support materials: the slide deck (PDF), the audio track (MP3, so you can listen to the lectures on other devices), and class notes (PDF).

Marketing Project Management Essentials includes these 13 classes:

PRODUCTIVITY

Time Management Bootcamp

Speaker:
Eva Rykrsmith—Organizational Psychologist

ON-DEMAND: View at your convenience for 12 months

Calling all procrastinators, deadline deadbeats, and scheduling shirkers! Flex your time management muscles and increase your productivity by applying lean philosophy to your daily decision making. Backed by the latest neuroscience research, you will learn how to prioritize tasks and create maximum customer value through the application of quality management principles. It's time to ignore the junk on your plate and beef up on what's really important to your—and your customers'—success.

By the end of this class, you'll be able to:

  • Be conversant in the basics of lean philosophy
  • Apply principles of continuous process improvement
  • Empower others to maximize the use of their skillset
TIME MANAGEMENT

Prioritizing Marketing Initiatives Like a Pro

Speaker:
Kane Jamison—Founder, Content Harmony

ON-DEMAND: View at your convenience for 12 months

Do you have difficulty prioritizing which of the hundreds of potential projects you could tackle each year? In this class, we'll review how to align your marketing efforts with your company goals, get buy-in from your team members and executives, and ensure progress reports are measured against annual priorities.

By the end of this class, you'll be able to:

  • Determine high-value marketing activities
  • Show stakeholders how marketing projects match their organization's goals
  • Measure and report goal-aligned progress
PROJECT LIFE CYCLES

Manage Your Projects With Agile for a More Productive Workweek

Speaker:
Andrea Fryrear—Founder and Chief Content Officer, Fox Content

ON-DEMAND: View at your convenience for 12 months

The temptation to send one more tweet, write one more article, or set up one more A/B test keeps marketers working long hours—but longer hours do not necessarily equate to higher-quality work or increased efficiency. In this class, you'll learn how to manage projects using Agile marketing, how to design a sound project quickly and competently, and how to prioritize your backlog of work.

By the end of this class, you'll be able to:

  • Differentiate between using Agile marketing and being agile (as in nimble)
  • Design a project or campaign using an Agile approach
  • Do the right work at the right time using a prioritized backlog
AUTOMATION

Tools and Hacks to Speed Up Your Marketing

Speaker:
Chris Mack—Co-Founder, Spokal

ON-DEMAND: View at your convenience for 12 months

No one has time to waste on repetitive tasks—especially not a marketer juggling multiple projects! This practical, hands-on class looks at a standard content marketing workflow to show you how to use tools and automation to speed up the process and automate manual repetitive tasks, while getting better results.

By the end of this class, you'll be able to:

  • Use tools to speed up your content marketing workflows
  • Understand how marketing automation tools work and their benefits
  • Replace manual, repetitive tasks with higher-value creative tasks
BASICS

Business Writing Essentials

Speaker:
Rochelle Broder-Singer—Editor and Writer, RB Editing & Writing

ON-DEMAND: View at your convenience for 12 months

Whether you're writing a blog post or a newsletter, an email to a prospect or a presentation to a client, clear writing, accurate grammar, and a consistent style help distinguish your communication. This class covers the essentials, including crafting a clear message; organizing your writing; establishing style consistency; and important grammar, spelling, and word-usage mistakes to avoid.

By the end of this class, you'll be able to:

  • Apply grammar, word usage, and punctuation rules to clarify any communication, and understand why and when grammar matters
  • Create and use a grammar and style "cheat sheet"—an internal corporate style guide
  • Understand and avoid common style, grammar, and consistency pitfalls
PROCESS

Project Management Process Power: Get Organized

Speaker:
Nathan Ellering—Content Marketing Lead, CoSchedule

ON-DEMAND: View at your convenience for 12 months

Eliminate the chaos! Say goodbye to marketing fire drills, last-minute emergency changes, mile-long email strings, and miscommunication. Work faster, alleviate significant stress, and focus on projects that bring measurable growth. In this class, you'll learn how to manage a project with a step-by-step plan, build and maintain team collaboration, and boost your productivity.

By the end of this class, you'll be able to:

  • Manage a project from beginning to end with a repeatable, step-by-step plan
  • Get everyone on the same page with clear communication and an efficient process
  • Boost your productivity immediately, while continuing to organize and improve every subsequent project
INTERNAL SYSTEMS

Team Management: Internal Systems Built to Move Projects Forward

Speaker:
Shannon Ware—Partner and Co-Founder, Virtual Collective

ON-DEMAND: View at your convenience for 12 months

In this class, you'll learn how to create internal systems that keep communication flowing and projects moving forward. We'll help marketers and managers become more efficient to meet the demands of agile environments for both remote and in-office teams. With these combined forces, we'll map out a logical and less chaotic approach to team and project management.

By the end of this class, you'll be able to:

  • Find the right team members
  • Build a better infrastructure
  • Improve your company's culture
SELF-CARE

Don't Go Bat S#*t Crazy: Task Management for Digital Marketers

Speaker:
Ian Lurie—Founder and CEO, Portent, Inc.

ON-DEMAND: View at your convenience for 12 months

Stop the insanity! Most task and time management techniques are built around minimizing interruptions. The problem is, digital marketing is all about the interruptions! In this class, you'll learn to use a system that MANAGES the inevitable interruptions. We'll provide effective, immediate management tips and suggest which tools will help you ignore what doesn't matter and work to capacity.

By the end of this class, you'll be able to:

  • Create atomic tasks (not the nuclear kind)
  • Record and store tasks in a trusted system
  • Work around interruptions
PROMOTING HARMONY

Emotional Intelligence: The Key to Workplace Success

Speaker:
Sarah Hermanson—Practice Director, Management Recruiters of Cedar Rapids

ON-DEMAND: View at your convenience for 12 months

In this class, learn how to become more successful in the workplace by increasing your emotional intelligence (your EQ) awareness, reading others' emotions more accurately, and making more effective personal decisions.

By the end of this class, you'll be able to:

  • Define emotional intelligence and understand its derivative benefit
  • Improve your ability to read emotion in a business context
  • Use the right tools to both reduce stress and enhance your professional relationships
GROWTH HACKING

Growth Hacker Marketing: The Myth & Legend

Speaker:
Garrett Moon—Co-Founder, CoSchedule

ON-DEMAND: View at your convenience for 12 months

Many marketers turn their nose at the term 'growth hacking' as something that's not for serious marketers. The reality is that growth hacking brings together a unique combination of marketer, developer, technologist, and conversion strategist, with a relentless focus on continuous progress. This class is designed to help the modern marketer understand the technology behind growth hacking and how it can be applied to nearly any business.

By the end of this class, you'll be able to:

  • Explain growth hacking and demonstrate practical examples
  • Apply growth tactics to your current marketing strategy
  • Understand how content marketing and growth hacking work together
MARKETING HACKS

Little-Known Marketing Hacks Used by the Most Efficient Online Marketers

Speaker:
Kevan Lee—Director of Marketing, Buffer

ON-DEMAND: View at your convenience for 12 months

Get to know the best time-saving workflows and most-loved tools of today's top marketers. This class will cover the little-known hacks that are key for running the full marketing stack as effectively as can be: social media, content creation, promotion, analytics, and more. Discover how automation can fit within a workflow, learn how combining different tools unlocks super efficiency, and get to know the secret shortcuts for getting more work done in less time!

By the end of this class, you'll be able to:

  • Save one to two hours per day with your online marketing
  • Automate your most important marketing tasks to ensure they're happening consistently
  • Know the best tools to use for online marketing (and the smartest ways to use them)
SPREADSHEETS

Better Project Management Through Spreadsheets

Speaker:
Phaedra Hise—Chief Content Maven, Media103

ON-DEMAND: View at your convenience for 12 months

As your content output grows, so do the project management demands. Content creation has become a complex logistical challenge requiring daily check-ins with numerous in-house team members, stakeholders, and contractors working on multiple projects in various stages of creation. This hands-on class shares a core set of documents, spreadsheets, and other easy-to-master tracking materials that will keep all your projects running smoothly.

By the end of this class, you'll be able to:

  • Create a content brief that ensures initial stakeholder buy-in
  • Leverage tracking methods for keeping content moving
  • Use a simple and flexible spreadsheet for the 10,000-foot daily overview
ASSESSMENT

Run a Successful Postmortem

Speaker:
Kyle Eliason—Account Manager, Portent, Inc.

ON-DEMAND: View at your convenience for 12 months

Everyone would agree that a smooth kickoff meeting is extremely important to start a project on the right foot. But what about the postmortem? Many times it's just thrown together at the last minute or skipped altogether. However, the truth is that a postmortem is extremely critical to the success of your team's next project. This class shows you how to prepare and execute a successful postmortem so that your team has the skills it needs to continually succeed, project after project.

By the end of this class, you'll be able to:

  • Plan a postmortem
  • Execute a successful postmortem (that will help inform future projects)
  • Increase team confidence while surfacing areas in need of improvement

With your registration to Marketing Project Management Essentials, you'll also receive these three Best of MPU classes:

BALANCE

Work From Home Without Hurting Your Career, Life, or Sanity

Speaker:
Len Markidan—Director of Marketing, Groove

ON-DEMAND: Access today!

Do you ever feel like working solo is driving you crazy? That you're struggling to get things done in a house full of distractions? Do you have trouble switching off at the end of the day? Working from home sounds like fun (and it is!), but it comes with many productivity, focus, and work-life balance challenges. This class explores practical strategies to successfully work from home. You'll learn how to be more productive, ignore distractions, and feel the freedom of being done with work at the end of each day.

By the end of this class, you'll be able to:

  • Understand how your environment works against you (and fight back!)
  • Get back on track when you've lost focus
  • Achieve a work-life balance at home, even if you don't have a separate office
OVERVIEW

High-Performance Marketing

Speaker:
David Newberry—Leadership Team, Sococo, Inc.

ON-DEMAND: Access today!

This kickoff class will serve as an introduction to the principles of agile methodology and lean manufacturing, and why these matter not just to manufacturers, but to knowledge-based functions like marketing. You'll see how these principles can be applied to create a high-performance team, especially teams that have remote members, freelancers, or consultants. We'll walk through practical ways to apply these techniques in a day-to-day working environment and thereby transform the way your team operates.

By the end of this class, you'll be able to:

  • Understand the principles of the agile and lean methodologies
  • Know how these principles can help create a high-performance marketing team
  • Apply these principles on a day-to-day basis to improve overall team productivity and innovation
STRATEGY

How to Plan and Build a Can't-Fail Content Marketing Strategy

Speaker:
Michael Brenner—CEO, Marketing Insider Group

ON-DEMAND: Access today!

Content marketing is huge. It's still the hottest buzz phrase in town. But what does it really mean for your business? And how do you find the resources and the budget to execute an effective content marketing strategy today?

This class shares the key factors for content marketing success and how to deliver useful information to your customers without breaking the bank. Walk away with advanced tools, tactics, and templates that you can implement immediately to help you reach, engage, and convert new customers for your business and stand out from the competition.

By the end of this class, you'll be able to:

  • Understand the core components of a content marketing strategy
  • Apply each component to your business to create an effective content marketing strategy
  • Define key metrics to measure the success of your content marketing programs

As a Marketing Project Management Essentials student, you'll also receive these free course materials (over $800 value):

  1. A 3-month MarketingProfs PRO membership or a 3-month extension if you are already PRO (a $99 value)*
  2. An all-new MarketingProfs How-To Guide—coming soon! (a $49 value)
  3. PRO Seminar: Apply an Agile Approach to Your Marketing (a $129 value)
  4. PRO Seminar: How to Host a Marketing Growth Hackathon (a $129 value)
  5. Take 10 Video Tutorial: Create Your Content Strategy in Eight Steps (a $10 value)
  6. Take 10 Video Tutorial: How to Stop Multitasking and Become More Productive (a $10 value)
  7. Plus, 3 popular bonus classes hand-picked from previous courses. You can access the recordings as soon as you register (a $387 value)

*Corporate PRO memberships and group MPU ticket purchasers are not eligible for the complimentary PRO membership or extension.

Andrea Fryrear

Andrea is the founder and Chief Content Officer for Fox content, an agile content marketing consultancy. She's also the author of Death of a Marketer: Marketing's Troubled ...

Chris Mack

Chris Mack spent 10 years working for Fortune 500 companies such as Microsoft, American Express, General Motors, and General Electric before leaving the corporate world ...

Eva Rykrsmith

Eva Rykrsmith is an organizational psychologist. Her passion lies in discovering best practices and applying insights for individual engagement, team collaboration and organizational effectiveness. Eva is particularly interested ...

Garrett Moon

Garrett is one of the founders at CoSchedule, the social media editorial calendar for WordPress. Ranked as one of the top marketing tools by startups on Entrepreneur.com, CoSchedule ...

Ian Lurie

Ian Lurie is the CEO and founder of Portent, a full-service digital agency he started in 1995. Ian's professional specialties and favorite topics are marketing strategy, history, search, ...

Kane Jamison

Kane Jamison is the founder of Content Harmony, a content marketing agency based in Seattle. By balancing content strategy, creation, and promotion, he helps brands ...

Kevan Lee

Kevan Lee is a professional writer, editor, and marketer at Buffer. There he helps create resources and articles to help people use social media more effectively. Kevan ...

Kyle Eliason

Kyle Eliason is an account manager at Portent, Inc. He brings more than six years of experience managing digital media projects from the perspective of ...

Nathan Ellering

Nathan Ellering is the content marketing lead at CoSchedule, the No.1 best-selling content and social media marketing calendar in the world. Together with his team, Nathan has positioned ...

Phaedra Hise

Phaedra Hise is an experienced journalist, editor, author, and content strategist who has spent more than 20 years writing award-winning articles, books, cover stories, whitepapers, blogs, and ...

Rochelle Broder-Singer

Rochelle Broder-Singer has two decades of experience as a journalist, an editor, and a writer. She runs RB Editing & Writing, providing editorial and corporate editing and writing ...

Sarah Hermanson

Sarah Hermanson has 20 years of human resources and recruiting experience. She's committed to bringing people together, making connections, meeting new people, and sharing ideas to help ...

Shannon Ware

Shannon Ware has recruited, interviewed, hired, and trained freelance contractors for both remote and in-office teams for more than eight years. She saw how successful ...

Testimonials

Excellent, highly relevant course, full of actionable information.

Samir Patel

Great resource for different ideas on how to save time and better manage a department or even just your own workload.

Genevieve Allen

The course format was easy to use, pause, and come back to. I could pick up my learning on my schedule without any time constraints.

Samantha Hannington

Very current! This course keeps you aware of what's going on in marketing circles right now, and abreast of the latest buzz words and concepts. I learned lots of useful management tricks and it reinforced the value of the things I'd already developed on my own.

Jack Neidetcher