Content Rules

  • Available Now: On-demand
  • Duration: 90 minutes
  • Cost: $199 | You Pay: $199
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Today's digital consumer is inundated with content. For marketers, it's a challenge to compete with the hundreds of distractions (and competitors) your prospects are faced with on a daily basis. So how do you meet this challenge head on and create content that both connects with your audience and impacts your bottom line?

In this interactive presentation, based on Ann Handley's best-selling book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, you'll learn the secrets of creating compelling content in a simple, efficient, and sustainable way. We'll show you Ann's 11 rules on how to use killer content to cut through the noise with proper planning, effective targeting, and staying true to the long-lasting adage of quality over quantity.

By the end of this course, you'll be able to:

  • Write content the right way
  • Develop a flexible system for managing your content
  • Use content for effective lead generation

PRO members have free access to this related Teach Me How seminar!

Content Strategy for B2B Lead Generation
Eager for more? Here's a 60-minute seminar on the same subject. It's $129—or free for PRO members. In this Teach Me How seminar, Andy Crestodina will walk you through his time-tested approach to driving leads, from action to outcome. You'll learn how a well-defined content strategy ensures that your audience and their interests align with your product and service offering. You'll leave with the tools to make your content drive the right leads to you. LEARN MORE »

This course explores the following topics:

How to Be a Successful Content Marketer
Today's marketers achieve success through content marketing—but what is it exactly? We'll define the role and responsibilities of today's content marketer. Ultimately, success can be achieved through an understanding of your audience, defining and developing a clear strategy, creating quality content, and monitoring and evolving your efforts.

Define Your Target Audience to Create Better Content
Content is most effective when prepared for a target audience. We'll help you consider the questions needed to define your own audience and where to look for additional insight. By understanding who your audience is, their goals and their challenges, you can create content that speaks to their needs in formats and on platforms they'll use.

Building Customer Relationships Through Content
Relationships between people—as well as between customers and businesses—evolve over time. What attracts people at first sight doesn't have the same impact months or years later. Marketers must carefully craft content to meet their customers' needs at various stages of their relationships. We'll explore those customer stages and shows you how you can always be relevant and valuable to your customers.

The Many Faces of Content: Optimizing Everything You Produce
We've explored the needs of your customers across various points in time. Now, let's explore how to put those needs into the various forms we see online every day. Content marketers will be most effective when they understand which content formats and platforms to use, and how to take advantage of each one.

11 Content Rules to Make Your Content Marketing Magnificent
Content takes many forms, but successful content often follows certain rules, regardless of subject, channel, or source. We'll address the 11 content rules and how to consider them when you create your own content.

What Members Are Saying

Tons of expert insights into best practices in content marketing- useful resources and strategies for getting started immediately.

The learnings were tangible and actionable. I left with tools and resources I can use tomorrow!

A lot of relevant & valuable information.

Great overview of all relevant topics that catered for varying levels of experience.