Deep Dive Courses

Our Deep Dive courses are longer in duration (5–10 hours) and are designed for marketers looking for a more robust learning experience. The courses are delivered through our learning management system and accessible on most mobile devices.

Each course is comprised of a series of webcasts (30–90 minutes each). They come with a variety of support materials to match all learning styles, as well as quizzes, surveys, and certificates of completion.

At any time, we have 8–10 Deep Dive courses available. We typically release six (6) new Deep Dive courses per year—a combination of refreshing and revising the most popular existing courses, and creating brand-new course topics.

All courses are available online and on-demand, and can be watched at any time.


B2B Lead Roundup

Keep your pipeline full of high-quality leads, quickly move them through the sales funnel, and increase your conversion rates.

Content Marketing Crash Course

A behind-the-scenes look at successful content creation tactics with a focus on getting your content in front of the right audiences at the right time with the right message!

Email Marketing Master Course

Email is still the single most effective tool for reaching your customers and prospects. Make the most of your email marketing with these 9 classes, available online, on-demand, anytime!

Marketing Measurement & Analytics

Unlock the power of marketing analytics with this 11-class course. You'll learn how to effectively measure and analyze your data for better insights. Classes available online, on-demand.

Marketing Project Management Essentials

Get more done in less time with these 11 classes on all things project management and productivity. You'll be more effective and efficient, and move more projects through the pipeline. Classes available online, on-demand.

Marketing Technology: Tips, Tools, & Tactics

Harness the power of marketing technology in this 9-class course that takes the complexity out of this popular (but misunderstood) topic.

Marketing Writing Bootcamp

Improve your skills in all areas of marketing writing with 13 online classes! Over 7 hours of instruction, available anytime, anywhere.

Marketing Your Small Business

Learn the ins and outs of marketing for small businesses to help increase your sales, engage your customers, and improve your bottom line.

Present & Persuade

Get an in-depth look at the psychology of persuasion, the science of motivation, and the tools top speakers use to deliver the right message to any audience.

Search Marketing School

Does your content stand out in the crowd or get lost in the mix? Increase your site's visibility and stay ahead of your competitors in this 12-class course, available on-demand, anytime!

Social Media Marketing: The Full Monty

Take the next step in social media marketing: integrating social with other areas of your business, such as PR, customer service, and more.

If you're interested in a topic that's not listed here, please submit your suggestions below. Your feedback will help us determine which Deep Dive courses we develop next year.

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Quick Study Courses

Each Quick Study course is comprised of a series of short webcasts (5–12 minutes each). Bite-sized and easy to get through, these are ideal for quickly evolving digital marketing topics. Today's busy marketers appreciate the abbreviated (60–90 minute), high-impact learning opportunities these courses provide.

Our Quick Study courses are delivered through our learning management system and accessible on most mobile devices. They come with a variety of support materials to match all learning styles, as well as quizzes, surveys, and certificates of completion.

All courses are available online and on-demand, and can be watched at any time.


Branding

Branding sets the user's expectation for your product or service. Learn to define and refine your brand voice, attract customers' attention, and increase your brand's ROI.

Campaign Planning

Developing a marketing campaign is more than just jotting down the ideas in your head. Learn how to build an effective and successful integrated multichannel marketing campaign.

Channel Marketing I (Marketers)

Channel marketing can be a powerful tool if executed successfully. Learn the basics for marketers, including: how to select partners, how to create successful co-marketing programs, and how to measure results.

Channel Marketing II (Partners)

Channel marketing can be a powerful tool if executed successfully. Learn the basics for marketing partners/distributors, including: how to help drive demand, develop effective marketing programs, and improve engagement.

Content Marketing

Content marketing is all the rage, but are you leveraging this tactic as well as you could be? Learn how to craft and implement an effective strategy, optimize results, and measure content marketing effectiveness.

Customer Relationships

Customer relationships can make or break a business. In this course, we'll help you uncover valuable insights to help you retain, regain, and re-engage customers effectively.

Customer-Centric Marketing

Everyone knows that the customer comes first, but do your marketing efforts follow this mantra? Learn how to gain a competitive advantage by engaging with your customers and knowing their needs.

Demand/Lead Generation

An empty funnel is a drag. Learn to focus your demand generation efforts so you can keep your pipeline stocked, align your sales and marketing efforts, and amp up your website's lead capturing potential.

Digital Marketing

In this 96-minute course, you'll learn the hows and whys behind today's best digital marketing practices. You'll walk away with a firm foundation of knowledge to establish better, more successful digital marketing campaigns.

E-Commerce

Improve your e-commerce marketing efforts and learn how to generate more online sales using best practices and tested tactics taught in these 11 classes.

Email Marketing

Anyone can create an email marketing campaign. But, in order to launch a successful email marketing plan, you need to utilize best practices to make your subject lines sing and get your messages delivered to the right audience.

Event Marketing

Events are an important part of a marketing plan, but maximizing and measuring their ROI can be a challenge. Learn to refine your strategy, generate quality leads, and show senior managers the importance of live and virtual events.

HTML

As a marketer, it's valuable to have a working knowledge of HyperText Markup Language (HTML). In this class, you'll learn the nuts and bolts, as well as some advanced techniques to make your web pages shine.

Landing Pages

If a website is your home, a landing page is the room you want people to spend the most time. Learn how to create landing pages that captivate, entice, and ultimately, drive bottom-line results.

Market Research

In today's data-driven world, market research is the name of the game. Learn strategies and techniques to uncover valuable information and critical business insights.

Marketing Mix

Marketing today is more than just the 4 Ps. With today's hyper-connected and over-informed consumers, you'll need to learn which tactics and techniques to include in an effective modern day marketing mix.

Marketing Strategy

Join us as we bring traditional marketing into the 21st century and show you how to adapt tried and true marketing techniques to a digital age. We'll cover what's new, as well as take you through a refresher of what's come before.

Marketing Writing

After all the planning and budgeting for a marketing campaign, it's critical to get the messaging right. Learn to craft a brand voice, how to tell a compelling story, and how to attract your target's attention through tip-top copy.

Metrics & Measurement

Your senior management team wants to see metrics on how your marketing efforts are making a difference. Learn to track and report on the data that matters, as well as how to present it effectively.

Mobile Marketing

Mobile is here. Mobile is now. You need to be on it, ready to greet your customers. Have no fear, this course will help you dive into mobile marketing and optimize it for your business.

Online Advertising

Don't start your ad campaigns without taking this course! We'll teach you what you need to know when navigating the world of online advertising, no matter what platform(s) you use.

Presentations

Presentations are a reality of the business world. Have you perfected your technique? We'll help you learn to engage and motivate your audience with the right visuals and a compelling delivery.

Pricing

Pricing is an underappreciated component of a brand's marketing strategy. Uncover valuable insights that will help you price your company's products and services to achieve the best results.

Public Relations

Generating "buzz" is something every brand wants. But what's the best way to do it? Learn to plan and execute successful PR programs both externally and internally.

Sales & Marketing Alignment

Sales and marketing departments sometimes seem at odds with each other, rather than being on the same team. Learn to build a successful partnership between these groups, creating better cooperation and boosted revenues.

Social Business

Discover why you need a social business model and how to move toward oneā€”from organizational structure and culture considerations, to creating a brand story and leveraging analytics.

Video Marketing

Incorporating videos into your marketing plan can be a real game-changer. Get insights on everything from building a strategy, producing branded videos, and the best channels for distribution.

Websites

Having a brand website is a given in today's world. But is your website working as well as it could be, to drive conversions, build your client database, and garner engagement? Learn to implement an effective, optimized digital and mobile strategy.

If you're interested in a topic that's not listed here, please submit your suggestions below. Your feedback will help us determine which Quick Study courses we develop next year.

Tell Us