Nichole Kelly

Nichole Kelly is a bottom-line-driven executive and president of SME Digital, a division of Social Media Explorer. Nichole is most widely known for her Full Frontal ROI methodology—a practical approach to connecting an organization's social media marketing activity to core business objectives (sales volume, revenue, and costs). A sought-after speaker, she combines her no-fluff approach with usable insights in engaging and dynamic presentations for marketers. Nichole has contributed content to Social Media Explorer, Forrester Research, HootSuite, MarketingProfs, and Radian6