Margot Bloomstein is the author of Content Strategy at Work (Morgan Kaufmann, 2012) and principal of
Appropriate, Inc. Over the past 15 years, she's shaped communication for
American Express, Fidelity, Harvard University, Lindt & Sprüngli,
Lovehoney, Timberland, and other brands. A participant in the inaugural Content
Strategy Consortium and featured speaker at SXSW conferences, Margot keynotes
events and conducts workshops worldwide.