Margot Bloomstein

Margot Bloomstein is the author of Content Strategy at Work (Morgan Kaufmann, 2012) and principal of Appropriate, Inc. Over the past 15 years, she's shaped communication for American Express, Fidelity, Harvard University, Lindt & Sprüngli, Lovehoney, Timberland, and other brands. A participant in the inaugural Content Strategy Consortium and featured speaker at SXSW conferences, Margot keynotes events and conducts workshops worldwide.