Shannon Paul

Shannon has a strong background in leading successful social media efforts within regulated companies including Blue Cross Blue Shield of Michigan and the online division of PEAK 6, a privately held financial services company. Her experience includes digital marketing and communications, strategic leadership with an emphasis on social media, and word-of-mouth marketing campaigns. Before moving into the regulated space, she created the social media strategy for the NHL Detroit Red Wings, which included the launch of the team’s Twitter profile and the team's Hockeytown Blog.