Stevens consults on customer acquisition and retention, teaches marketing at
Columbia Business School, and is a guest blogger at HBR.org and Biznology.
Crain's BtoB magazine named Ruth one of the 100 Most Influential People in
Business Marketing. She is the author of Maximizing Lead Generation: The
Complete Guide for B2B Marketers (Que Biz-Tech). Ruth has held senior marketing
positions at Time Warner, Ziff-Davis, and IBM.