Today's digital consumer is inundated with content. For marketers, it's a challenge to compete with the hundreds of distractions (and competitors) your prospects are faced with on a daily basis. So how do you meet this challenge head on and create content that both connects with your audience and impacts your bottom line?

In this blended learning workshop, you'll learn the secrets of creating compelling content in a simple, efficient, and sustainable way. We'll show you how to use killer content to cut through the noise through proper planning, effective targeting, and staying true to the long-lasting adage of quality over quantity.


Get on the path to content marketing success with our Content Rules workshop. We'll cover the many ways to make content magic through industry best practices and show you how (and where) to find inspiration as well as how to reach the ideal audience(s) with whom you want to develop a lasting relationship.

Your facilitator will guide you through many group exercises focusing on critical elements in developing award-winning content, exploring various content formats and platforms, and creating relevant personas and messaging to drive conversions. You'll walk away with a toolbox full of tactics that you can begin using immediately.

We take a blended learning approach to our workshops. That means it's a comprehensive experience in three phases:

Before the workshop: Through self-paced elearning, you'll build a foundation in the core concepts. This means we can use our time together on workshop day for exercises more than lecture.

During the workshop:You'll work in groups and individually to practice and apply what you've learned. You'll collaborate, and you'll give and receive feedback on various types of content and their effectiveness.

After the workshop: You'll reinforce what you learned by engaging with a mobile app (or web app) that prompts you with periodic, quick reminders and questions.


Upon completion of the Content Rules workshop, you'll be able to:

  • Apply content marketing best practices to your business
  • Develop a business case and mission statement to guide your efforts
  • Create content across the buyer journey
  • Use an editorial approach to attract and convert the right prospects
  • Distribute your content to the channels your audience uses the most
  • Calculate the ROI of your content marketing program

In addition to a detailed workbook and a laminated job aid, attendees will receive an autographed copy of Content Rules. Virtual workshop attendees will also receive a USB headset.


Content Rules is an intense (and fun!) two-day virtual program, focused on many of the most important aspects of content marketing. Each day will consist of four hours of learning.

  • Login and sound-check 10:30–11:00am ET
  • Instruction will begin promptly at 11:00am ET
  • The workshop will run until 3:00pm ET
  • Breaks will be provided (but you're on your own for snacks!)

We limit attendance at our workshops to 30 participants to foster an intimate learning experience.

  • B2B and B2C marketers tasked with content creation or distribution as part of their day-to-day responsibilities
  • Those using content marketing to acquire qualified prospects and move them along the sales funnel
  • Anyone who learns by doing or could benefit from peer-to-peer interaction and individual instruction
  • Marketers striving to form deeper connections with their audience
  • Those seeking a creative and collaborative marketing experience
  • You want to increase the frequency with which your content is found, accessed, and shared
  • You're seeking to establish or augment a content marketing program within your organization
  • You want to improve your content marketing programs and capabilities and establish best practices
  • You want to create content that resonates with your audience
Michael Brenner

Michael Brenner is CEO of Marketing Insider Group, co-author of the best-selling book The Content Formula, and one of the leading voices in marketing today. Follow Michael on Twitter @BrennerMichael.


Cancellations for a full refund permitted until 5:00pm ET fifteen (15) business days before the start of your scheduled workshop. Cancellations from fourteen (14) to seven (7) days before the start of your scheduled workshop are refunded as rollover credit for a future workshop or for an online MarketingProfs University course, minus a $100 cancellation fee. No refunds or rollovers given for cancellations after 5:00pm ET seven (7) days before the start of your scheduled workshop or for event no-shows.

If you must cancel a registration, please submit your request in writing to MarketingProfs Customer Service via email at or call us at (866) 557-9625 before the deadline date and time. Substitutions are allowed without penalty any time before the date of your scheduled workshop; please contact customer service to change the applicable registration details.

EARLY Early Bird
Early Bird
Basic Members
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The standard rate for our workshops is $795. We think you'll agree the full experience—from pre-workshop elearning through post-workshop support—is worth more than that.

But if you are a deal hunter at heart, there are three things you can do to save:

Reserve your spot early. Prices go up after each Early Bird deadline. PRO members who register by the EARLY Early Bird deadline receive the very best price. Basic members also qualify for Early Bird discounts.

Become a PRO member. PRO members get a $200 price break on our workshops. And the best part is PRO gives you access to additional premium content for 12 months. Upgrade today.

Buy three tickets. Tickets are just $397 each when you buy three or more at a time. Bring two colleagues with you to this workshop, or attend three workshops yourself. Buy the bulk tickets first. Then return to register for the workshop(s). You need to do both steps to hold your spot.

Interested in bringing this workshop to your company? Contact us for info.


Wonderful workshop—wish my whole team was here!

Great workshop—fit a lot into one day! Interactive, great idea generator, and productive atmosphere.

Engaged with some amazing marketers and loved talking about our day-to-day challenges.