Do you regularly communicate with your leads? Are you sending them weekly emails with enticing offers—that just don't get opened? Today's best lead nurturing programs create conversations with prospects and customers—and help drive qualified leads to sale.

In this blended learning workshop, you'll learn the essential elements for creating a meaningful lead nurturing program. You'll build programs that are not only more engaging for your prospects and customers but that support your business goals.


In this workshop, you'll learn the difference between a lead nurturing and general marketing campaign. We'll review specific programs geared towards prospects and customers, the ten steps to create a lead nurturing program, and the different types of tests you can apply to measure your campaigns' effectiveness.

Your facilitator will guide you through many group exercises focusing on critical elements in developing a nurturing program—from creating a buyer's persona, to building specific messages for that persona, to documenting your content library. You'll walk away with a toolbox full of tactics that you can immediately apply back in the office.

Interested in bringing this workshop to your company? Contact us for info.

We take a blended learning approach to our workshops. That means it's a comprehensive experience in three phases:

Before the workshop: Through self-paced elearning, you'll build a foundation in the core concepts. This means we can use our time together in workshop for exercises more than lecture.

During the workshop: You'll work in groups and individually to practice and apply what you've learned. You'll collaborate, and you'll give and receive feedback on various types of content and their effectiveness.

After the workshop: You'll reinforce what you learned by engaging with a mobile app (or web app) that prompts you with periodic, quick reminders and questions.


Upon completion of the Finders Keepers workshop, you'll be able to:

  • Explain the benefits of lead nurturing
  • Develop basic lead nurturing programs for your specific business
  • Apply different content/offer types appropriately to your lead nurturing program(s)
  • Define and describe purchase processes and how they apply to lead nurturing
  • Apply at least two advanced lead nurturing techniques to your lead nurturing program(s)
  • Define testing strategies to improve your lead nurturing efforts

You'll receive a detailed workbook, Marketer's Survival Kit, and a laminated job aid. Virtual workshop attendees will also receive a USB headset.

Interested in bringing this workshop to your company? Contact us for info.


Finders Keepers is an intense (and fun!) two-day virtual program, focused on many of the most important aspects of lead nurturing. Each day will consist of four hours of learning.

  • Login and sound-check 10:30–11:00am ET
  • Instruction will begin promptly at 11:00am ET
  • The workshop will run until 3:00pm ET
  • Breaks will be provided (but you're on your own for snacks!)

Interested in bringing this workshop to your company? Contact us for info.

We limit attendance at our workshops to 30 participants to foster an intimate learning experience.

  • Marketers using lead nurturing to move prospects along the sales funnel
  • Anyone who learns by doing or could benefit from face-to-face instruction
  • Marketers tasked with managing lead relationships as part of their day-to-day responsibilities
  • Anyone seeking a creative and collaborative marketing experience
  • NOTE: You must have an email service provider (ESP) in place and currently be sending out emails to prospects and customers. Access to database/CRM and web analytics platform is recommended
  • You want to establish or enhance a lead nurturing program within your organization
  • You want to improve your lead nurturing programs and capabilities and establish best practices
  • You want to make the most out of your database and CRM system by leveraging their capabilities for both short- and long-term nurturing of leads

Interested in bringing this workshop to your company? Contact us for info.

Tish Millsap

Matt Heinz is president and founder of Heinz Marketing with 15+ years of marketing, business development, and sales experience from a variety of organizations and industries. Matt has held various positions at companies such as Microsoft, Boeing, The Seattle Mariners, Market Leader, and Verdiem. He's also an author, speaker, blogger, and a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.


Cancellations for a full refund permitted until 5:00pm ET fifteen (15) business days before the start of your scheduled workshop. Cancellations from fourteen (14) to seven (7) days before the start of your scheduled workshop are refunded as rollover credit for a future workshop or for an online MarketingProfs University course, minus a $100 cancellation fee. No refunds or rollovers given for cancellations after 5:00pm ET seven (7) days before the start of your scheduled workshop or for event no-shows.

If you must cancel a registration, please submit your request in writing to MarketingProfs Customer Service via email at or call us at (866) 557-9625 before the deadline date and time. Substitutions are allowed without penalty any time before the date of your scheduled workshop; please contact customer service to change the applicable registration details.

Got a group? See our bulk order discounts. Save when you buy 3+ tickets at a time.

Interested in bringing this workshop to your company? Contact us for info.

EARLY Early Bird
Early Bird
Basic Members
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The standard rate for our workshops is $795. We think you'll agree the full experience—from pre-workshop elearning through post-workshop support—is worth more than that.

But if you are a deal hunter at heart, there are three things you can do to save:

Reserve your spot early. Prices go up after each Early Bird deadline. PRO members who register by the EARLY Early Bird deadline receive the very best price. Basic members also qualify for Early Bird discounts.

Become a PRO member. PRO members get a $200 price break on our workshops. And the best part is PRO gives you access to additional premium content for 12 months. Upgrade today.

Buy three tickets. Tickets are just $397 each when you buy three or more at a time. Bring two colleagues with you to this workshop, or attend three workshops yourself. Buy the bulk tickets first. Then return to register for the workshop(s). You need to do both steps to hold your spot.

Interested in bringing this workshop to your company? Contact us for info.


Lots of good, digestible information—love the combination of pre-work with onsite learning.

Fabulous content, wonderful instructor. Very user-friendly for students of varying levels of understanding.

I was very impressed with how applicable the programs were to what I’m currently doing within my organization. Many of my colleagues NEED this information.