We all know that successful brands share stories, but the most successful share lean-forward stories, stories that compel the listener to think. To act. To do. Do your stories drive action or do they fall short?

In this workshop, we'll explore multiple storytelling techniques, including ancient techniques developed by Native American storytellers: The Narrative Wheel and The Monomyth. We'll demonstrate how the tribal storytelling secret of Myth, History, and Memoir make the perfect mnemonic device to help you craft a compelling answer to the hard question: Who are you and what do you do?

We'll explore (in This American Life-fashion) how to brush off those stale mission and vision statements and learn how to rewind the myths, retell the history, and fore(sell)tell the future by creating customer-centric stories that cut through the noise and allow the customer to speak for themselves. Banish features/benefits selling forever and learn the simple tactics of spellbinding, audience-centric storytelling.

We take a blended learning approach to our workshops. That means it's a comprehensive experience in three phases:

Before the workshop: Through self-paced elearning, you'll build a foundation in the core concepts. This means we can use our time together in workshop for exercises more than lecture.

During the workshop: You'll work in groups and individually to practice and apply what you've learned. You'll collaborate, and you'll give and receive feedback on various types of content and their effectiveness.

After the workshop: You'll reinforce what you learned by engaging with a mobile app (or web app) that prompts you with periodic, quick reminders and questions.


Upon completion of the Storytelling: Using the Power of Story to Drive Action workshop, you'll be able to:

  • Demonstrate why this ancient pipeline called 'story' contains the power to convey and convince
  • Describe the modern buyer and focus on the most important obstacle you'll face: their particular cognitive dissonance
  • Use myth, history, and memoir to craft your story (or your company's story) from a customer-centric point of view
  • Establish the central and primary characters in your story
  • Chart the emotional connection between storytelling and story-selling
  • Tell a story in a way that is This American Life-compelling

You'll receive a detailed workbook, Marketer's Survival Kit, and a laminated job aid. Virtual workshop attendees will also receive a USB headset.


Storytelling is an intense (and fun!) two-day virtual program, focused on many of the most important aspects of, well ... storytelling! Each day will consist of four hours of learning.

  • Login and sound-check 10:30–11:00am ET
  • Instruction will begin promptly at 11:00am ET
  • The workshop will run until 3:00pm ET
  • Breaks will be provided (but you're on your own for snacks!)

We limit attendance at our workshops to 30 participants to foster an intimate learning experience.

  • Marketers using (or who want to use) storytelling to move prospects along the sales funnel
  • Anyone who learns by doing or could benefit from face-to-face instruction
  • Marketers tasked with content creation, amplifying a brand's voice, or developing a company narrative
  • Anyone seeking a creative and collaborative marketing experience based around the power of the story
  • You want to establish or enhance storytelling efforts within your organization
  • You're tired of pushing "me, me, me" content and want to create a truly customer-centric story
  • You're eager to learn powerful new storytelling techniques and see how real established businesses have put those into play
Bobby Lehew

Bobby Lehew is chief branding officer at ROBYN, a branded products fulfillment company. Robyn's achievements include three years as one of Inc. magazine's 5,000 fastest growing private companies in the US, numerous industry awards, and an Addy. Bobby is a national speaker on topics related to B2B marketing and, as an ardent bibliophile, loves a world where business marketing and storytelling make story-selling magic.


Cancellations for a full refund permitted until 5:00pm ET fifteen (15) business days before the start of your scheduled workshop. Cancellations from fourteen (14) to seven (7) days before the start of your scheduled workshop are refunded as rollover credit for a future workshop or for an online MarketingProfs University course, minus a $100 cancellation fee. No refunds or rollovers given for cancellations after 5:00pm ET seven (7) days before the start of your scheduled workshop or for event no-shows.

If you must cancel a registration, please submit your request in writing to MarketingProfs Customer Service via email at mpu@marketingprofs.com or call us at (866) 557-9625 before the deadline date and time. Substitutions are allowed without penalty any time before the date of your scheduled workshop; please contact customer service to change the applicable registration details.

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The standard rate for our workshops is $795. We think you'll agree the full experience—from pre-workshop elearning through post-workshop support—is worth more than that.

But if you are a deal hunter at heart, there are three things you can do to save:

Reserve your spot early. Prices go up after each Early Bird deadline. PRO members who register by the EARLY Early Bird deadline receive the very best price. Basic members also qualify for Early Bird discounts.

Become a PRO member. PRO members get a $200 price break on our workshops. And the best part is PRO gives you access to additional premium content for 12 months. Upgrade today.

Buy three tickets. Tickets are just $397 each when you buy three or more at a time. Bring two colleagues with you to this workshop, or attend three workshops yourself. Buy the bulk tickets first. Then return to register for the workshop(s). You need to do both steps to hold your spot.

Interested in bringing this workshop to your company? Contact us for info.


Bobby has a very eloquent way of sharing what we need to do, and how to do it. I really loved the moment 'every order sold is a story waiting to be told'—this is the meaty stuff!

This was inspiring, interesting and informative—you've got to see this!

An absolute must! This workshop provides a framework, an order, a way to prioritize your customer stories.